Responsibilities

• Develop integrated social and content strategies across organic, paid, owned, earned, and creator channels, building content ecosystems and channel strategies that connect at the portfolio level and perform at the platform level.
• Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, a clear point of view, and useful constraints.
• Build content frameworks, platform strategies, and always-on programming architectures that translate brand positioning into scalable, cross-channel programs.
• Build and maintain social listening programs, cultural trendspotting frameworks, and audience intelligence outputs grounded in behavioral and cultural data that inform strategic decisions.
• Contribute to digital strategy conversations that extend beyond social, including digital OOH, display, and digital performance media, with enough fluency to inform channel roles and creative requirements.
• Immerse yourself in each client's business and competitive landscape, developing a working understanding of category dynamics, commercial pressures, and brand context that connects business objectives directly to social and content strategy decisions.
• Collaborate with media strategists, comms planners, brand strategists, and creative teams to ensure content and cultural strategy integrates credibly into full-funnel thinking.
• Lead day-to-day client engagements, building trust with mid-to-senior stakeholders through the quality and consistency of your strategic output.
• Mentor junior and mid-level strategists, providing feedback on their work and creating the conditions for them to grow. You do not manage headcount; you develop people.

Requirements

• 5+ years demonstrated experience in social and content strategy built inside agency environments, with a track record of rigorous, deadline-driven work across brand-led campaigns and always-on programs.
• Practitioner-level fluency in how modern social works: algorithmic distribution, paid amplification mechanics, creator ecosystems, commerce layers, and how AI-influenced search is reshaping content visibility and discovery.
• Brief-writing craft. Your briefs create useful constraints, build a clear point of view, and give creative teams problems worth solving.
• Experience developing audience intelligence that produces real outputs: culturally grounded personas, trend analyses that shape decisions, and social listening with enough rigor to move strategy.
• Working knowledge of digital strategy beyond social, including digital OOH, display, and performance media—sufficient to contribute to integrated channel planning conversations.
• The communication clarity to present strategic work confidently, hold a point of view under pressure, and build trust with senior clients and cross-functional partners.
• A mentorship orientation. You have helped junior strategists develop their thinking and approach that as a meaningful part of the job.