Associate Director, SEO at Kepler Group | New York, USA | $117K/yr – $130K/yr

Associate Director, SEO

New York, USA (Hybrid)

$117K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive enterprise SEO strategy and GEO/LLM initiatives for high-value clients, with cross-functional leadership and measurable business impact.

Own client SEO strategy and lead cross-functional GEO/LLM initiatives to drive enterprise growth.
Must-have: 7+ years of enterprise SEO with proven ability to manage large accounts.
Standout: GEO/LLM experiments and COE playbook contributions.

Client SEO Strategy & Leadership
Strategic Oversight: Act as the organic search lead for high-value client teams, translating complex SEO data into actionable business growth.
Full-Funnel SEO: Oversee technical audits, content strategy, and authority building, ensuring all tactics align with the client’s broader marketing ecosystem.
Performance Storytelling: Lead client presentations, moving beyond "rankings" to communicate impact on revenue, brand share of voice, and market trends.
GEO Innovation: Develop and test methodologies for "Answer Engine" visibility, focusing on how brand citations and sentiment are surfaced in AI-driven results (e.g., Perplexity, SearchGPT, Gemini).
LLM Integration: Identify opportunities to use LLMs to automate SEO workflows, from advanced intent mapping to programmatic content optimization.
Center of Excellence (COE) Advisory: Partner directly with the AVP of Search to draft whitepapers, internal training modules, and build "future-proofing" playbooks for the agency as needed.
Product Feedback : Influence product roadmaps for Kepler’s internal GEO tools used for LLM research and client presentations (e.g., Kip AIR).
Team & Process Management
Cross-Channel Collaboration: Work alongside Paid Search and Content teams (both at Kepler or inter-agency) within designated client accounts to ensure a unified "Total Search" approach.

Experience: 7+ years in SEO, with a proven track record of managing enterprise-level accounts (agency experience preferred).
Experience with local listing management or franchises/multiple location businesses a plus
Technical Literacy: Deep understanding of crawlability, schema markup (and its role in AI training), and Core Web Vitals.
Forward-Thinking: You are already experimenting with GEO tactics and understand the nuances of how LLMs retrieve and synthesize information.
Analytical Rigor: Proficiency with industry standard tools plus experience using Python or SQL for data-driven SEO is a major plus.
Communication: Ability to explain the shifts in SEO for LLMs to senior stakeholders who may not be technical.
Experience working in new business/pitch environments a plus, but not required