Associate Director, SEO

New York, USA (Hybrid)

$117K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise organic search leadership and cross-channel GEO impact, combining technical SEO, content strategy, and AI-driven innovation.

  • Own the primary SEO lead for high-value client teams.
  • Must-have: 7+ years in SEO with enterprise account management.
  • Standout: Leadership across GEO/AI initiatives and cross-functional collaboration.

Job Description

Responsibilities

  • Strategic Oversight: Act as the organic search lead for high-value client teams, translating complex SEO data into actionable business growth.
  • Full-Funnel SEO: Oversee technical audits, content strategy, and authority building, ensuring all tactics align with the client’s broader marketing ecosystem.
  • Performance Storytelling: Lead client presentations, moving beyond \"rankings\" to communicate impact on revenue, brand share of voice, and market trends.
  • GEO Innovation: Develop and test methodologies for \"Answer Engine\" visibility, focusing on how brand citations and sentiment are surfaced in AI-driven results (e.g., Perplexity, SearchGPT, Gemini).
  • LLM Integration: Identify opportunities to use LLMs to automate SEO workflows, from advanced intent mapping to programmatic content optimization.
  • Center of Excellence (COE) Advisory: Partner directly with the AVP of Search to draft whitepapers, internal training modules, and build \"future-proofing\" playbooks for the agency as needed.
  • Product Feedback: Influence product roadmaps for Kepler’s internal GEO tools used for LLM research and client presentations (e.g., Kip AIR).
  • People management: Directly manage SEO Managers and Specialists, fostering a culture of curiosity and technical excellence.
  • Cross-Channel Collaboration: Work alongside Paid Search and Content teams (both at Kepler or inter-agency) within designated client accounts to ensure a unified \"Total Search\" approach.

Requirements

  • Experience: 7+ years in SEO, with a proven track record of managing enterprise-level accounts (agency experience preferred).
  • Experience with local listing management or franchises/multiple location businesses a plus
  • Technical Literacy: Deep understanding of crawlability, schema markup (and its role in AI training), and Core Web Vitals.
  • Forward-Thinking: You are already experimenting with GEO tactics and understand the nuances of how LLMs retrieve and synthesize information.
  • Analytical Rigor: Proficiency with industry standard tools plus experience using Python or SQL for data-driven SEO is a major plus.
  • Communication: Ability to explain the shifts in SEO for LLMs to senior stakeholders who may not be technical.
  • Experience working in new business/pitch environments a plus, but not required

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
Kepler logo

Kepler

We’re on a mission to demystify the digital universe.Honored as Digiday's "Most Innovative Media Agency," Kepler Group fuses advanced data analytics with human insight and world-class creativity. And with our proprietary KipTM technology, we turn complex data into action that resonates with audiences and propels global brands into the future.

Founded in 2012
New York, New York, USA
811 employees (164 in marketing)

Traffic Signals

Monthly Visitors
33.4K
Monthly Google Ads Budget
$12
Traffic Source Mix
Search
39.3%
Direct
49.3%
Referral
5.8%
Social
4.4%
Paid
1.1%

Headcount Trend

Current headcount: ~811

Marketing Team

Marketing Team Size
150 (18% of company)
Median Career Experience
8 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
2

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