Associate Director, Search Engine Optimization at Digitas North America | New York, USA | $97K/yr – $156K/yr

Digitas North America

Associate Director, Search Engine Optimization

New York, USA (On-site)

$97K/yr – $156K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead SEO strategy for a marketplace-focused retailer, with heavy emphasis on AI, PDP/PLP optimization, and cross-functional leadership; strong signal on revenue impact and vendor/Salesforce-like tools.

Must-have: 7–10 years SEO, including marketplaces, with revenue impact.
Standout: Cross-functional leadership and executive-level reporting tying SEO actions to share of shelf.
Standout: Ownership of AI/LLM-enabled listings and retailer-algorithm adaptation.

Job Description

Responsibilities

Set the vision, KPIs, and roadmap; prioritize categories/SKUs for impact.
Understand the role AI/LLM play within the retailer ecosystem and support in agency vision around best practices as these continue to evolve
Elevate agent readiness (Rufus, Sparky, AI search) and ensure compliant, high‑quality listings.
Oversee digital shelf health and triage (rank/share, eligibility/suppressions, price/stock).
Align with Retail Media, Commerce and SEO leaders on identified tests and rollouts; manage partners and tools.
Deliver executive reporting that ties SEO actions to revenue and share of shelf.
Lead and develop managers/analysts; establish standards and operating rhythms.
Lead SEO copywriting efforts to support visibility across SERP, PDPs and AI assistants
SEO optimizations based on changing trends and retailer algorithms
SEO deployment across retailers (vendor central) or syndication partners (salsify)

Requirements

7–10 years SEO experience, including 3+ in marketplaces, with proven revenue and share‑of‑shelf impact.
Strong cross‑functional leadership and program management (teams, budgets, vendors).
Working knowledge of core platforms/data (Amazon/Walmart portals, Brand Analytics/SQP, Profitero/Helium 10; SEMrush/BrightEdge; GSC/GA4).
Solid grasp of listing/PDP‑PLP best practices and evolving AI assistant behaviors.
Excellent executive communication: able to set priorities, forecast impact, and drive decisions.

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval