Responsibilities

• Own retail media strategy across the platform portfolio for clients, developing full-funnel plans tied to each client's business objectives, category dynamics, and margin profile.
• Serve as the primary day-to-day client contact for retail media activity, leading calls, QBRs, and strategy presentations with confidence.
• Partner with the Head of Retail Media on how retail media activity integrates with Amazon and overarching brand strategy.
• Translate platform performance into clear business recommendations. Clients expect senior-level thinking, not platform recaps.
• Build, manage, and optimize campaigns directly within Walmart Connect, Roundel, Instacart Ads, DoorDash Ads, Kroger, Gulp, and other assigned platforms.
• Support Amazon Ads and DSP campaign management as needed, working under the direction of the Head of Retail Media. Near-term, this will be a meaningful portion of the workload as the team scales.
• Execute audience targeting, bid strategy, creative trafficking, and budget pacing with precision and a clear line of sight to client KPIs.
• Leverage platform-native first-party data and closed-loop attribution to drive optimization decisions and surface actionable insights.
• Leverage Pacvue and comparable automation platforms to manage campaign workflows, automate bidding, and surface performance insights at scale. Hands-on proficiency with Pacvue is expected.
• Incorporate AI tools into your day-to-day workflow to improve efficiency, identify patterns in performance data, and sharpen strategic recommendations. We do not look to AI to replace people; we expect it to make good people better.
• Stay current on emerging retail media capabilities, platform betas, and analytical tools, and bring relevant innovations to clients proactively.
• Analyze cross-platform performance to identify trends, inefficiencies, and growth opportunities. Reporting infrastructure is supported by shared resources; your job is the analysis and the so-what.
• Design and run incrementality tests and A/B experiments to validate strategy and drive continuous improvement.
• Contribute to new business pitches and client onboarding as a subject-matter expert across retail media platforms.