Associate Director of Retail Marketing at Sanofi | Moosic, PA | $149K/yr – $215K/yr

Sanofi

Associate Director of Retail Marketing

Moosic, PA (Hybrid)

$149K/yr – $215K/yrSenior Level5+ years exp

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end retail marketing agenda across multiple franchises, aligning with sales, legal, and regulatory reviews to drive uptake in top accounts while protecting the P&L.

Cross-functional ownership: shape franchise planning, budgeting, and field integration with Retail to ensure end-to-end execution.
Market insight to action: translate retail vaccine market trends into long-term strategy and segment pull-through.

Job Description

Responsibilities

Lead retail marketing execution across multiple franchises and optimize performance and resource allocation.
Partner cross-functionally for franchise planning and budgeting to identify growth opportunities and ensure end-to-end execution.
Engage top retailers to expand VaxServe reach via targeted marketing campaigns.
Drive retail segment level strategy pull-through to boost uptake in key accounts and protect the P&L.
Field integration lead with the Retail sales team to ensure strategic pull-through, provide support, identify education needs, and uncover opportunities.
Build deep knowledge of the retail vaccine market to shape long-term strategies and solutions.
Oversee Agency of Record and other vendor partners.
Measure and report program effectiveness to inform investment decisions.
Lead creation of branded and unbranded promotional materials.
Manage promotional submission processes through legal, regulatory, and medical review and with agencies to ensure all deliverables are met for all retail marketing materials.
Ensure marketing processes, documents, and tactics comply with Sanofi and VaxServe corporate compliance.
Develop and manage promotional budget and monitor productivity of all programs.
Lead cross-functional retail strategy meetings with brand marketing, market research, market access, legal, regulatory, and other functions.
Support annual conference planning for retail and collaborate cross-functionally on related promotional materials and presentations.

Sanofi

4.0 Glassdoor

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms

Founded in 2014

Paris, Île-de-France, FRA

90K employees (5,755 in marketing)

www.sanofi.com

82% recommend to a friend

81% CEO approval