Associate Director of Retail Marketing at Sanofi | Moosic, PA | $149K/yr – $215K/yr

Sanofi

Associate Director of Retail Marketing

Moosic, PA (Hybrid)

$149K/yr – $215K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional retail marketing execution and strategic pull-through for franchise-level campaigns, shaping budget, vendor partnerships, and P&L impact.

Lead tactical retail marketing across franchises, coordinating planning, budgeting, and end-to-end campaigns.
Build retailer relationships, manage agencies and vendors, and measure program impact to inform investments.
Shape long-term retail strategy with market knowledge, ensure compliance, and lead cross-functional planning sessions.

Job Description

Responsibilities

Lead tactical execution of retail marketing and identify efficiencies across multiple franchises to optimize performance and resource allocation
Partner with cross-functional teams in franchise-related planning and budgeting efforts to identify growth opportunities and ensure end-to-end execution
Meet with influential contacts within top retailers to expand VaxServe reach and influence through marketing campaigns
Champion retail segment level strategy pull-through to drive uptake in top targeted accounts to deliver VaxServe P&L
Act as field integration lead with the Retail sales team to ensure strategic pull through, provide support, identify education needs, and uncover opportunities
Demonstrate deep knowledge of the retail vaccine market and trends to form long-term strategies and solutions
Oversee management of the Agency of Record and other vendor partners
Measure, monitor, evaluate and report on the effectiveness of marketing programs in the retail segment to inform investment decisions.
Lead the development, creation, and implementation of branded and unbranded promotional materials
Be accountable for all promotional submission activities through legal, regulatory, and medical review processes, and with agencies to ensure all deliverables are met for all retail marketing materials

Requirements

Bachelor's degree
5 years of pharmaceutical, healthcare, or vaccine marketing and/or sales experience
Strategic thinker with demonstrated presentation development and excellent interpersonal, verbal, and written communication skills
Detail-oriented self-starter capable of owning initiatives from beginning to end
Travel ability ~25-30%

Nice_to_have

Master's degree (MBA or related field )
Proven ability to lead, influence, and drive results across matrixed organizations without direct authority
Experience managing creative agencies and third-party vendors to deliver exceptional results
Vaccine and marketing experience with Retail Pharmacy is preferred
Ability to travel ~25-30%

Benefits

health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave
a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
mentoring, international mobility programs, and opportunities to grow across four continents

Sanofi

4.0 Glassdoor

We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. We apply our deep understanding of the immune system to invent medicines and vaccines that treat and protect millions of people around the world, with an innovative pipeline that could benefit millions more. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives; this inspires us to drive progress and deliver positive impact for our people and the communities we serve, by addressing the most urgent healthcare, environmental, and societal challenges of our time. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms

Founded in 2014

Paris, Île-de-France, FRA

90K employees (5,755 in marketing)

www.sanofi.com

82% recommend to a friend

81% CEO approval