Associate Director, Regional Marketing Hematology - Southeast Region

South Carolina, USA (On-site)

$166K/yr – $202K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead advisory boards and speaker programs in hematology by turning cross-functional input into compliant, educationally driven promotions and speaker initiatives.

  • Advisory Board and Speaker Program Ownership: plan, execute, and train on approved speaker materials with field and home-office alignment.
  • Speaker Development and Training: identify HCP speakers, refresh content, and ensure messaging stays within approved guidelines.
  • Congress and Congress-like Engagement: gather insights from industry events and translate into regional account plans and strategy.

Job Description

Responsibilities

  • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Supporting the execution of approved Advisory Boards
  • Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  • Facilitate, participate in and attend advisory boards, where appropriate
  • Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
  • Engage with assigned TLs and solicit feedback, as necessary
  • Participating in and attending Congresses and other industry meetings
  • Conduct 1:1 meeting with HCPs
  • Attend meeting sessions at the congress
  • Providing input and support in developing account plans for Sales Speaker Management and Engagement

Requirements

  • Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
  • Minimum 5 years of experience in Hematology or specialty therapeutics
  • Bachelors Degree required or higher
  • Marketing, Sales Management, and / or launch experience strongly preferred
  • Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
  • Proven ability to manage large geographical territory
  • Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
  • Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
  • Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
  • Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
  • Effective verbal and written communication skills and organizational abilities
  • Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
  • Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
  • Highly collaborative with the ability to manage multiple projects simultaneously
  • Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
  • Willingness to travel extensively up to 70%, by air or car, is regularly required
  • Willingness to work evenings and select weekends is required

Nice to have

  • Marketing, Sales Management, and / or launch experience strongly preferred
  • Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred

Benefits

  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
  • Paid Time Off
  • US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees))
  • Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
  • Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
  • All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
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Bristol Myers Squibb

3.7 Glassdoor

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html

Lawrence, New Jersey, USA
38K employees (1,574 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
966.3K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
38.1%
Direct
48.6%
Referral
9%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~38.3K

Marketing Team

Marketing Team Size
1,254 (3% of company)
Median Career Experience
19 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$29.3B
Last Raise
$5.7B
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $5.7B
  • Feb 2024
    Post IPO Debt • $13B
  • Oct 2023
    Post IPO Debt • $4.5B

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