Associate Director, Publicis Sports

New York City, NY (On-site)

$107K/yr – $171K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own high-impact partnerships across sports, entertainment, and creators, translating deals into clear business outcomes through strategy, negotiation, activation and cross-agency collaboration.

  • Partnership Strategy: build end-to-end plans across sports, entertainment, music, gaming, and emerging media.
  • Campaign Leadership: oversee activation, measurement and post-campaign analyses tied to client objectives.

Job Description

Responsibilities

  • Lead day-to-day management and execution of integrated sports, entertainment, media, talent and cultural marketing partnerships.
  • Develop strategic recommendations rooted in client business objectives, consumer insights and marketplace opportunities.
  • Build end-to-end partnership strategies across sports, entertainment, music, gaming, creators, experiential and emerging media.
  • Identify new partnership opportunities that drive brand growth, fan engagement and measurable business outcomes.
  • Serve as a trusted strategic advisor to clients throughout partnership planning, negotiation, activation and optimization.
  • Collaborate across Publicis agencies including media, creative, data, analytics, commerce and production to deliver integrated solutions.
  • Lead partnership negotiations alongside rights holders, talent agencies, media companies, leagues, teams and entertainment properties.
  • Develop sponsorship valuation frameworks, investment recommendations, measurement plans and post-campaign analyses.
  • Oversee project timelines, budgets, deliverables and cross-functional workstreams.
  • Build and maintain strong relationships with sports properties, entertainment partners, media owners, talent representatives and internal stakeholders.

Requirements

  • 7+ years of experience in sports marketing, entertainment marketing, partnership marketing, consulting, sponsorship strategy or integrated marketing.
  • Demonstrated experience developing strategic partnerships across sports, entertainment, media, creators, gaming, music and/or experiential marketing.
  • Strong understanding of sponsorship strategy, valuation, activation, measurement and partnership optimization.
  • Experience managing integrated marketing campaigns involving media, digital, social, experiential and content.
  • Knowledge of sports and entertainment ecosystems including leagues, teams, talent agencies, media companies, streaming platforms, creators and cultural properties.
  • Strong client management and presentation skills with experience leading executive-level conversations.
  • Existing relationships across sports properties, entertainment organizations, media companies, agencies and industry partners preferred.
  • Experience collaborating across cross-functional teams including media planning, investment, analytics, creative and production.
  • Highly strategic thinker with exceptional problem-solving and analytical capabilities.
  • Experience working within a fast-paced agency, consulting or brand environment managing multiple clients and priorities.

Preferred

  • Existing relationships across sports properties, entertainment organizations, media companies, agencies and industry partners preferred.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215