Associate Director, Programmatic (Precision Media)

Chicago, IL (Hybrid)

$97K/yr – $140K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own programmatic media leadership, guiding a DSP/DMP driven program and educating clients on evolving tech while building a strong analytics and optimization cadence.

  • Lead a programmatic team and drive DSP/DMP setups with a client-first service mindset.
  • Orchestrate campaign strategy, measurements, and performance reviews with analytics partners.
  • Advocate for cutting edge tech/data breakthroughs and translate them into client-ready recommendations.

Job Description

Responsibilities

  • Manage a programmatic team responsible for the client's media buys in the DSP
  • Direct the execution of brand programmatic deliverables to meet/exceed expectations
  • Solid knowledge of the programmatic landscape – system setups on both DSP & DMP
  • Develop, grow, and maintain relationships through exceptional client service
  • Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
  • Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
  • Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary

Requirements

  • Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 5+ years of directly related experience preferably in the programmatic media space
  • 2+ years of experience managing a team
  • Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
  • Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Strong client facing experience with the ability to identify risks and effectively manage through issues

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • Work Your World” Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215