Associate Director, Product Marketing - Multi Asset

New York City, NY (On-site)

$154K/yr – $162K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead content and product marketing for multi asset index solutions with a focus on insurance and financial audiences, shaping messaging and GTM for new launches.

  • Content Strategy: Build a content engine and messaging that communicates index features and market insights to target buyers.
  • Go to Market and Positioning: Align cross functional teams on launch plans and storytelling for multi asset benchmarks.
  • Market Insight and KPIs: Ground decisions in market research, competitive analysis, and KPI reporting to steer strategy.

Job Description

Lead content and product marketing for multi-asset indices across insurance and financial audiences.

  • Content Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights.
  • Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically insurance.
  • Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on S&P DJI indices.
  • Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive.
  • Account-Based Marketing: Engage with key partners and clients in globally to promote awareness and adoption of S&P DJI’s multi-asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage.
  • Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments.
  • Health & Wellness: Health care coverage designed for the mind and body.
  • Flexible Downtime: Generous time off helps keep you energized for your time on.
  • Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
  • Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
  • Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
  • Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
  • For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries
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S&P Global

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S&P Global (NYSE: SPGI) enables businesses, governments, and individuals with trusted data, expertise and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive economically in a rapidly changing global landscape. From helping our customers assess new investments across the capital and commodities markets to guiding them through the energy expansion, acceleration of artificial intelligence, and evolution of public and private markets, we enable the world's leading organizations to unlock opportunities, solve challenges, and plan for tomorrow – today. Learn more at www.spglobal.com.Recruitment Fraud Alert: If you receive an email from a https://www.linkedin.com/redir/suspicious-page?url=spglobalind%2ecom domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here: https://www.spglobal.com/content/dam/spglobal/corporate/en/documents/careers/Corp_0525-Recruitment-Fraud-Alert.pdf

New York, New York, USA
44K employees (2,366 in marketing)
84% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$30.8K
Traffic Source Mix
Search
38.4%
Direct
47.6%
Referral
10.6%
Social
2.2%
Paid
1.2%

Headcount Trend

Current headcount: ~43.9K

Marketing Team

Marketing Team Size
1,988 (5% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.8B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Sep 2023
    Post IPO Debt • $750M

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