Associate Director, Precision

Boston, MA (On-site)

$97K/yr – $149K/yrManager9+ years expFull time

Posted 2 months ago

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Job Summary

Campaign Execution Ownership: own day to day activation, optimization, and post buy recaps across digital campaigns with a client lens.

  • Campaign Execution Ownership: direct day-to-day activation, maintenance, and post-buy recaps across display and video programs.
  • Strategic Collaboration: interface with media strategy to build plans, communicate recommendations, and pressure-test through a client lens.
  • Quality and Governance: implement QA procedures, monitor performance, and forecast with senior leadership input.

Job Description

Campaign Execution Ownership: direct day-to-day activation, maintenance, and post-buy recaps across display and video programs.

  • Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
  • Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Reviewing client deliverables for quality, ensuring that recommendations and work products are sound and viable
  • Owning development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed
  • Assuming accountability and ownership of campaign execution for assigned client accounts
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Monitoring and reporting on campaign performance
  • Participating in forecasting exercises for senior management
  • Adopting established account management standards and program management best practices

Quality and Governance: implement QA procedures, monitor performance, and forecast with senior leadership input.

  • Supporting training, mentoring, and development of team members
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
  • Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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