Associate Director, Portfolio Marketing, Refractive, OSD & Cataracts | Irvine, CA

Irvine, CA (Hybrid)

$122K/yr – $213K/yrSenior Level8+ years expFull time

Posted 6 days ago

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Job Summary

Own and drive US marketing strategy and portfolio initiatives across professional and consumer channels, leading planning, messaging, asset creation, and cross-functional execution.

  • Lead development and execution of marketing plans and product messaging for refractive and ocular portfolios
  • Coordinate cross-functional campaigns, partnerships, and demand planning with Medical Affairs, Sales, and Commercial Ops

Job Description

Responsibilities

  • Identify customer needs and provide inputs to new/existing portfolio commercial initiatives
  • Develop and Lead US Marketing Plans
  • Lead strategy and execution for all professional and consumer marketing initiatives.
  • Lead all Sales support tools & asset creation
  • In-office tools, assets, and programs
  • Consumer campaigns and social media efforts
  • Internal cross-functional collaboration & alignment for all initiatives, programs, and assets.
  • Develop product messaging and work with Medical Affairs on supporting evidence dissemination.
  • Partner with broader US Marketing team and Business Development on conference execution, booth initiatives, and associated PR/comms.
  • Establishes partnerships and executes plans for portfolio partnerships, with distributors or other relevant stakeholders.

Requirements

  • Minimum of a bachelor’s degree is required, MBA preferred.
  • 8+ years progressive business experience is required.
  • 5+ years previous marketing experience is required.
  • Experience working with Ophthalmology and/or Optometry is preferred.
  • Experience as a people leader is preferred.
  • Previous experience launching products is preferred.
  • Excellent interpersonal, leadership, written and oral communication skills is required.
  • Ability to reside locally and work out of the Irvine, CA office at least 3 days/week.
  • Travel as needed for internal and external meetings/conventions is required (25%).

Preferred

  • Ophthalmology, Optometry, People Leadership, Product Launch Marketing

Benefits

  • Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
  • Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
  • Vacation – up to 120 hours per calendar year.
  • Sick time - up to 40 hours per calendar year.
  • Holiday pay, including Floating Holidays – up to 13 days per calendar year.
  • Work, Personal and Family Time - up to 40 hours per calendar year.
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.6 years
Marketing Roles Posted (Last 30 Days)
13

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