Associate Director, Performance Creative at Darkroom | Austin, TX

Darkroom

Associate Director, Performance Creative

Austin, TX (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end creative strategy and production for performance ads across Meta, TikTok, and multiple platforms with a strong short-form video focus.

Own the full creative direction from concept to asset briefs for short-form videos and statics.
Must-have: 3+ years in creative strategy for performance ads with a portfolio showing impact on hold rate/CTR.
Standout: Proficient in Figma and Adobe Creative Suite with ability to ship assets and test concepts quickly.

Job Description

Responsibilities

Creative Strategy: Lead high-tempo creative strategy and direction for full-funnel ad programs across Meta, TikTok, YouTube, Amazon, and Display Platforms.
Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to sell products through short-form video.
Data Analysis: Translate marketing strategy and performance data into clear ad concepts, optimizing for metrics like thumb-stop, hold rate, and CTR.
Cross-Team Collaboration: Brief Designers and Editors on assets including static ads, animations, and storyboards for short-form content; able to shape or create assets in a pinch.
Executive Presentation: Present creative work to stakeholders with clarity and strategic rationale.
Performance Iteration: Monitor performance data with the marketing team to inform creative iterations and improve results over time.

Requirements

3+ years of creative strategy in performance ad programs with focus on short form video and statics; experience on Meta is essential.
A digital portfolio showing performance ad work, short-form video, motion, and statics, with metrics impact.
Ability to storyboard, cut, and ship ads; proficient in Figma and Adobe tools for hierarchy, pacing, and assets polish.
Communicate in hooks, angles, metrics (thumb-stop, hold rate, CTR, CPA) and use them to decide tests.
Experience with AI-assisted elements in ads using tools like ChatGPT, Midjourney, Runway, etc., to increase speed and volume.
Strong written and verbal communication; can provide actionable feedback and navigate client pushback.
Turn vague goals into testable concepts and track results with minimal hand-holding.
Deep in Figma Auto Layout, Components, and handoff; strong in Creative Suite.

Preferred

Benefits

Unlimited PTO + US holidays: Rebooting is part of the work; take time to stay sharp.
Remote-First Culture: Many roles are fully remote; hybrid for NY or Lisbon HQ with weekly in-office time.
Health & Wellness: Company-sponsored medical, dental, and vision coverage.
Finances, growth, and retirement: 401(k) with company match and profit-sharing opportunities.
Parental Leave: Flexible parental leave to support new parents.
Growth: Interdisciplinary model with exposure beyond core role.

Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).SERVICES:Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing.Darkroom is sister to Matter, our commerce technology layer.

Founded in 2017

New York, New York, USA

125 employees (59 in marketing)

darkroomagency.com