Associate Director, Performance Content (SEO/AEO/GEO) at Starcom | New York City, NY | $46/hr – $67/hr

Starcom

Associate Director, Performance Content (SEO/AEO/GEO)

New York City, NY (On-site)

$46/hr – $67/hrManager5+ years expTemporary

Posted 7 weeks ago

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Job Summary

Own the link between search visibility and commerce performance across PDP, retailers, and marketplaces, translating AEO/GEO needs into activation plans.

Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.

Job Description

Own the link between search visibility and commerce performance across PDP, retailers, and marketplaces, translating AEO/GEO needs into activation plans.

Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
Identify where teams have control versus where retailer or partner coordination is required.
Support activation planning across top priority retailers and marketplaces.
Help connect AI/search visibility learnings to commerce performance and retail media planning.
Retail / commerce opportunity assessment.
PDP and retailer search optimization recommendations.
Retail media activation inputs.

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval