Responsibilities

• AI Strategy & Implementation - Consultative AI Leadership: Partner closely with client teams to define, implement, and scale the utilization of AI across their content ecosystem. - Next-Gen Search Optimization: Apply emerging Generative Engine Optimization (GEO) practices and Large Language Model (LLM) retrievability workflows to ensure website copy is discoverable in conversational AI search engines. - AI Tool Integration: Build and deploy custom AI agents to optimize team workflows; leverage VML’s proprietary WPP Open platform alongside tools like ChatGPT and Claude to drive content innovation.
• Client Partnership & Account Ownership - Relationship Management: Serve as the day-to-day strategic lead for complex, high-touch client relationships, using active listening and diplomacy to build trust and align expectations. - Client Advocacy & Consultation: Translate complex search, AI, and content performance metrics into clear, persuasive narratives and presentations for senior stakeholders. - Account Operations: Own the content workstream for the account, guiding optimization plans and performance reporting while consulting with Directors and above on broader strategic goals.
• Editorial & Content Excellence (Client-Owned Websites) - Web Content Strategy: Oversee the end-to-end execution of long-form website copy, articles, and blogs, ensuring all output meets rigorous brand voice and style standards. - Editorial Quality Assurance: Review and edit junior team members\' work to maintain an exceptionally high caliber of writing, grammar, and style. - Content Auditing & Gaps: Identify strategic content opportunities and recommend new topics to fill performance gaps on client-owned websites.
• Leadership, Coaching & Practice Operations - Direct Report Development: Manage a team of direct reports, providing strengths-based professional coaching, actionable feedback, and clear career pathing. - Resource & Scoping Management: Assist practice leadership with resource planning, scope of work (SOW) development, and project estimating. - Practice Growth: Support new business pitches and develop strategic case studies that highlight the team\'s successes and validate ongoing client relationships. - Team Training: Onboard staff on internal processes, agency tools, and rapidly changing industry standards.

Requirements

• 7+ years eperience in content strategy, SEO, or digital writing with a proven track record of managing direct reports and leading complex client accounts in an agency setting.
• Generative AI: Strong familiarity with ChatGPT, Claude, and/or enterprise AI platforms. Understanding of prompt engineering and building workflow agents is highly preferred.
• SEO & Web Strategy: Deep understanding of SEO principles, accessibility best practices, and emerging search trends (GEO).
• Content Craft: Master-level writing and editing skills (AP Style, Grammarly, and content management systems).
• Agency Tools: Proficiency in Microsoft Office Suite, Keynote, Trello, SharePoint, and OneNote.
• Diplomacy & Relationship Building: Exceptional emotional intelligence with a natural ability to navigate high-touch, complex client environments.
• Leadership & People Development: A passion for mentoring talent, managing competing demands, and motivating a team.
• Strategic & Critical Thinking: Ability to look beyond execution to see the broader business impact of content and technology.
• Agility: A lifelong learner who embraces change and remains highly receptive to feedback during collaborative writing and strategy processes.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.