Associate Director, Paid Social

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid search execution and governance for client campaigns, tying budgets, billing, and KPI reporting to business outcomes.

  • Growth and Performance: Own paid search campaigns, budget control, and client KPI reporting to drive direct response and brand-building outcomes.
  • Analytics and Reporting: Track campaign trends, provide insights to stakeholders, and continually improve the paid search toolkit and skill set.
  • Team Leadership: Delegate work and manage the career progression of direct reports while supporting new business pitches.

Job Description

Responsibilities

  • Lead the development and implementation of paid search campaigns, including budget management, for assigned clients (branded and direct response campaigns)
  • Leverage search best-practices across all search tactics
  • Ensure all campaign billings are up to date and all finance queries are followed up in a timely manner
  • Analyze search campaign performance against client KPI's and report on trends and insights to key stakeholders
  • Continuously develop and grow skills by participating in ongoing training, workshops, etc.
  • Support in any new business pitches and related work as required
  • Responsible for delegating work and managing career progression of direct reports

Requirements

  • 5+ years of Paid Search experience
  • 2+ years of demonstrated leadership and management skills
  • Hands on keyboard experience in Google Ads, Microsoft Advertising, and/or SA360
  • Experience in applying search marketing to brand-building and direct response initiatives
  • Proven ability to lead and manage performance teams
  • Strong command of search platform research and reporting resources
  • Knowledge of syndicated research tools
  • Familiarity with third-party ad serving technologies
  • Technically strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills, with polished presentations skills a must
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges
  • Ability to sell ideas clearly and deliver value
  • Dedicated to meet and exceed revenue and goals for our clients

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Spark Foundry logo

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016
New York, New York, USA
3.1K employees (807 in marketing)
78% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
14.2K
Traffic Source Mix
Search
41.9%
Direct
42.1%
Referral
8.8%
Social
5.4%
Paid
1.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
759 (24% of company)
Median Career Experience
10 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
40

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