Associate Director, Paid Social (Pharma Focus) at MERGE | Denver, CO | $86K/yr – $104K/yr

MERGE

Associate Director, Paid Social (Pharma Focus)

Denver, CO (On-site)

$86K/yr – $104K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead paid social strategy and execution for regulated Life Sciences brands, owning full-funnel programs and cross-functional collaboration.

Own strategy, planning, and execution across Meta, LinkedIn, TikTok, and emerging channels.
Must-have: 8–10 years paid social strategy and execution in regulated industries (MLR familiarity).
Standout: Senior client leadership and cross-functional alignment with pharma-focused POVs.

Job Description

Responsibilities

Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels
Develop full-funnel paid social approaches tailored to Life Sciences and pharma brands, including HCP and patient targeting strategies
Ensure all campaigns meet regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor
Partner with cross-functional teams (media, analytics, strategy, creative, and client services) to deliver integrated marketing initiatives
Own paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans
Translate data into actionable insights, delivering clear, executive-level reporting and recommendations
Manage and forecast paid social budgets, ensuring efficient allocation and strong return on investment
Oversee platform best practices, staying ahead of changes in privacy, targeting, and platform capabilities—especially within regulated categories
Guide audience strategy development, including first-party data, privacy-safe targeting, and platform-native solutions
Serve as a senior client lead, providing strategic guidance and building strong, trusted relationships

MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018

Chicago, Illinois, USA

852 employees (246 in marketing)

www.mergewell.com