Associate Director, Paid Social Media

New York City, NY (Hybrid)

$100K/yr – $115K/yrMid Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-account paid social leadership across multiple platforms, translating strategic POV into scalable tactics and managing client relationships and team performance.

  • Lead cross-channel strategy, learning agenda, and operational accountability for campaigns across Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, and Reddit.
  • Build strong client relationships and guide internal teams from media planning to integrated investment on cross-account initiatives.
  • Drive holistic measurement and optimization with platform-specific tracking to demonstrate impact and guide budget decisions.

Job Description

Responsibilities

  • Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit
  • A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
  • Providing strategic leadership based on an in-depth knowledge of each clients’ business.
  • Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
  • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
  • Skilled in leading day to day client relationships
  • Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
  • Balancing and meeting deadlines and challenges with strong organizational skills.
  • A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
  • Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.
Crossmedia Inc logo

Crossmedia Inc

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
316 employees (94 in marketing)
71% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
34.6%
Direct
52%
Referral
6.4%
Social
5.8%
Paid
1.1%

Headcount Trend

Current headcount: ~316

Marketing Team

Marketing Team Size
94 (30% of company)
Marketing Roles Posted (Last 30 Days)
4

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