Associate Director, Paid Search at HelloFresh | New York, USA | $162K/yr – $189K/yr

HelloFresh

Associate Director, Paid Search

New York, USA (On-site)

$162K/yr – $189K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive global-to-local Paid Search strategy for HelloFresh, owning adaptation, leadership, budgeting, and cross‑functional execution to boost regional performance.

Global–Local Strategy Alignment: Own the adaptation and execution of the global Paid Search roadmap for the United States
Must-have: 8+ years in Paid Search with at least 5+ years of leadership
Standout: Cross-functional collaboration with Brand, BI, CRM, and SEO teams

Job Description

Drive global-to-local Paid Search strategy for HelloFresh, owning adaptation, leadership, budgeting, and cross‑functional execution to boost regional performance.

Global–Local Strategy Alignment: Own the adaptation and execution of the global Paid Search roadmap for the United States
Strategic Leadership: Act as the primary interface between global marketing teams and local stakeholders. Provide structured feedback loops, influencing roadmap evolution based on local insights
Market Expert: Ensure alignment between centrally defined strategies and regional performance goals
Team Management: Lead, mentor, and grow a high-performing team of search specialists and managers.

Must-have: 8+ years in Paid Search with at least 5+ years of leadership

Standout: Cross-functional collaboration with Brand, BI, CRM, and SEO teams

Standout: Strong leadership across large, cross-functional initiatives

Budget & Performance: Take full accountability for campaign management, budgeting, and optimization across all search portfolios.
Advanced Analytics: Utilize automated dashboards and post-analysis reports to turn complex data into actionable insights for executive stakeholders. Ensure data-driven decisions are communicated clearly across teams.
Hands-On Reporting: Independently build and manipulate spreadsheets (Excel, Google Sheets, or internal tools like Gemini) to perform deep-dive analyses, model scenarios, and generate ad hoc insights. Translate findings into clear, visual presentations to guide strategic decisions and support your team.
Testing & Innovation: Partner closely with the global AdTech/Product Innovation lead to implement best practices, pilot new tools and methodologies, and provide market feedback to inform future product and innovation roadmaps.
Cross-Functional Synergy: Partner with Brand, BI, CRM, and SEO teams to optimize the full consumer journey and provide strategic feedback on creative direction and ad copy

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011

Berlin, Berlin, DE

16K employees (1,525 in marketing)

www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

58% recommend to a friend

61% CEO approval