Associate Director, Media - Programmatic at Razorfish | New York City, NY | $97K/yr – $156K/yr

Razorfish

Associate Director, Media - Programmatic

New York City, NY (Hybrid)

$97K/yr – $156K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale a programmatic media practice by leading a DSP-centric team, delivering accountable campaigns, and translating data into client-ready insights that shape strategy across tech advancements and opportunities.

Lead a programmatic team to plan, execute, and optimize DSP buys and achieve client goals.
Translate performance data into actionable recommendations and present outcomes to clients and internal partners.
Educate clients and colleagues on evolving programmatic tech, data capabilities, and emerging opportunities.

Job Description

Responsibilities

Manage a programmatic team responsible for the client’s media buys in the DSP
Direct the execution of programmatic deliverables to meet/exceed expectations
Solid knowledge of the programmatic landscape – system setups on both DSP, verification partners
Develop, grow, and maintain relationships through exceptional client service
Contribute to creation of action plans for achieving and measuring digital media success
Advocate for the value of programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and outcomes
Develop points of view on new technologies, trends, and opportunities in the digital media landscape
Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval