Responsibilities

• Able to run most mid-spend clients + campaigns independently. Responsible for overseeing flawless media execution on campaigns you are supporting
• Work efficiently across numerous client teams by communicating effectively, setting and meeting expectations, securing buy-in, and creatively solving problems
• Manage and supervise campaigns hands-on across multiple verticals, channels and all major buying platforms, including Google Ads, YouTube, Meta, LinkedIn, Snapchat, Reddit, TikTok, The Trade Desk and DV360
• Be able to contribute to client reports by analyzing platform metrics, provide actionable insights, and make smart optimizations to influence performance.
• Identify areas for team-wide workflow and process improvements, and work with senior leaders to implement them
• Contribute to decisions on new tech and tools for the team to adopt and help effectively onboard them to the team
• Act as senior-level agency point of contact with selected ad tech partners, inventory suppliers, and data providers
• Act as a main point-of-contact within the team to manage client and account team requests – i.e., budget changes, campaign flighting, and audience recommendations
• Work closely with creative and insights team on execution of challenging media placements and implementation of campaign measurement
• Delegate appropriately and collaborate with media planners to support plan development.

Requirements

• Proven hands-on experience in programmatic and social media buying, preferably in an agency environment, with a track record of successful campaigns for at least 4 years
• Experience working across some of our client verticals, including public affairs, strategic communications, advocacy and political campaigns
• Proven experience in audience planning and forecasting for clients
• Strong leadership, direct team management, and training skills
• Exceptional communication and problem-solving abilities
• Hands-on experience running campaigns across all digital ad formats in multiple DSPs, including The Trade Desk, DV360, Yahoo and Amazon
• Ability to oversee ad operations and trafficking in Google Campaign Manager
• Familiarity with ad tech platforms and partners, tools, and emerging industry trends
• Excellent analytical and strategic thinking capabilities
• Demonstrated ability to meet and exceed client performance targets

Benefits

• BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI’s benefits prioritize employee wellness and progressive support to our diverse workforce.