Associate Director, Marketing Strategy

New York, USA (Hybrid)

$120K/yr – $135K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing strategy across accounts with senior client leadership and AI-enabled workflow improvements.

  • Ownership of strategic health and cross-functional alignment
  • Requires 7–10 years of agency or consultancy strategy experience
  • Standout focus on embedding AI and emerging tech into workflows

Job Description

Responsibilities

  • Lead integrated marketing strategy across accounts, serving as a trusted advisor who turns complexity into clarity.
  • Serve as a senior strategic partner to client stakeholders, building trust through clear perspective, confident leadership, and consistent delivery of business impact
  • Translate complex business challenges into focused, actionable direction that guides cross-functional teams across channels and disciplines
  • Own the strategic health and trajectory of accounts, proactively identifying risks, opportunities, and paths for growth
  • Drive alignment across teams to ensure strategy is consistently reflected in creative output, activation plans, and performance decisions
  • Maintain a high bar for clarity, rigor, and effectiveness, ensuring clients view Indie as a true growth partner, not just a marketing vendor
  • Lead cross-functional integration across strategy, creative, and activation to ensure all work ladders to a unified vision
  • Embed strategy into day-to-day workflows, ensuring alignment from planning through execution and reporting
  • Mentor and develop team members, strengthening strategic thinking, ownership, and client leadership skills
  • Drive clarity in roles, responsibilities, and decision-making to improve efficiency and reduce friction across teams

Requirements

  • 7–10 years of experience in marketing strategy, consulting, or integrated marketing, ideally within an agency or consultancy environment
  • Demonstrated success leading integrated marketing strategies across brand, creative, and/or performance channels, with clear impact on business outcomes
  • Strong understanding of modern marketing ecosystems, including paid media, CRM, ecommerce, SEO, and emerging technologies such as AI and automation
  • Proven ability to lead and develop high-performing teams, providing clear direction, feedback, and mentorship while fostering strategic thinking and accountability
  • Exceptional communication and storytelling skills, with the ability to simplify complexity, drive alignment, and inspire action across clients and internal teams
  • Demonstrated ability to operate in ambiguity, prioritize effectively, and make sound, business-driven decisions with confidence
  • Strong client leadership skills, with the ability to build trust, navigate complex stakeholder environments, and guide strategic conversations
  • Curiosity and comfort with emerging technologies, with a willingness to test, adopt, and integrate AI into workflows and strategic output
  • Based in or willing to relocate to NYC or Raleigh, NC in a hybrid work environment
  • Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience

Preferred

  • Lead and grow a talented strategy team making a real impact for top brands.
  • Collaborate across creative, media, and activation to shape end-to-end client solutions.
  • Hybrid work environment with a focus on flexibility and work-life balance.

Benefits

  • Lead and grow a talented strategy team making a real impact for top brands.
  • Collaborate across creative, media, and activation to shape end-to-end client solutions.
  • Collaborate with a talented and passionate team.
  • Hybrid work environment with a focus on flexibility and work-life balance.
Indie Consulting, LLC logo

Indie Consulting, LLC

Indie Consulting is your full service marketing partner from strategy to activation.We are specialized marketeers committed to ‘getting it right’ with core services defined by Strategy, Creative, and Activation. Our formula for adaptable marketing programs is digitally-led, fluidly resourced, and guided by empathy to result in impactful outcomes, always.With experience across various industries and path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses. We are not here to simply execute, but rather morph, mold, empathize and flex as we integrate onto a team to drive measurable business results.How can your marketing work harder for your business goals?Visit our website to learn more and contact us!

Founded in 2019
Raleigh, North Carolina, USA
29 employees (15 in marketing)

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
11 (38% of company)
Marketing Roles Posted (Last 30 Days)
3