Responsibilities

• Support the development of an integrated marketing plan and drive execution (40%)
• Create and deliver core disease state and branded materials, ensuring alignment with brand strategy
• Develop field sales materials and programs with consistent pull-through of messaging
• Serve as a brand champion by helping train, motivate, and inspire the commercial team to bring the brand strategy to life while keeping the voice of the patient central to execution
• Build and execute comprehensive digital marketing and non-personal promotion strategies (40%)
• Align with brand objectives, focusing on HCP engagement, awareness and activation across various media channels including programmatic, custom units, social media, paid search, CRM, etc.
• Support the brand planning, tactical planning, and budget management process to ensure initiatives are delivered on time and on budget
• Collaborate efficiently and effectively with agencies and cross-functional partners including sales, training, medical affairs, analytics, legal, and regulatory
• Support development and implementation of measurement plan for marketing initiatives (20%)
• Utilize advanced analytics, qualitative insights, competitive intelligence, and field feedback to assess the effectiveness of initiatives and refine strategies as needed based upon evolving business needs

Requirements

• Bachelor’s degree in a relevant business-related and/or life sciences field required with 10 years of experience in pharma/biotech marketing
• Experience in HCP and digital marketing
• Oncology and/or rare disease experience
• Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks
• Effective project management skills to enable pull-through of marketing initiatives
• Strong organizational skills with excellent attention to detail
• Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions
• Operational knowledge of medical, regulatory, legal review process
• Eager to work in a fast-paced environment, striving for excellence in everything we do, alongside a team driven by improving the lives of patients
• Ability to travel (10-25%)

Preferred

• An MBA or advanced degree preferred

Benefits

• Benefits: - Competitive salary and annual bonus. - Comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement plan with company match, and more. - Generous parental leave and family planning benefits. - Outstanding culture and opportunities for personal and professional growth.