Associate Director Marketing, RMS (REMOTE)

Wilmington, MA (Remote)

$120K/yr – $150K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive RMS Services marketing strategy and demand gen across regions with a senior cross-functional role focused on pipeline health and lifecycle programs.

  • Must-have: 8+ years of life sciences commercial marketing and proven demand-gen ownership.
  • Standout: Global, cross-region strategy with multi-channel campaigns and sales enablement.

Job Description

Responsibilities

  • Work with the RMS Director and key stakeholders to develop the global marketing strategy and priorities for RMS Services (heavy initial focus in North America and Europe).
  • Lead service-level segmentation, ideal customer profile development, personas, and customer journey mapping.
  • Own value proposition and messaging framework development across RMS Services; ensure clarity, differentiation, and scientific credibility.
  • Maintain global consistency in narrative while enabling regional relevance and execution.
  • Act as the senior marketing voice for RMS Services in cross-functional planning discussions.
  • Planning cadence: Own monthly and quarterly metric tracking, performance readouts, and optimization actions; contribute to annual reporting and strategic summaries for leadership.
  • Own RMS Services demand generation strategy and execution to drive pipeline health, lead flow, and conversion across digital and field channels.
  • Establish and manage the marketing flow/lifecycle architecture (lead stages, nurture journeys, scoring/qualification logic in partnership with Commercial and Marketing Ops, handoff points, and re-engagement loops).
  • Design integrated, multi-channel programs aligned to the buyer journey (awareness → consideration → conversion → expansion), optimized by segment and region.
  • Partner with Business Development to align marketing programs with account priorities, territory needs, and opportunity progression.

Requirements

  • Education: Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field (MBA a plus).
  • Experience: 8+ years of progressive commercial marketing experience in life sciences/ CRO / biotech or pharma services environments.
  • Strong analytical and communication skills; able to translate complex scientific value into customer-relevant messaging and demand programs.
  • Demonstrated experience owning demand generation and lifecycle nurturing with measurable pipeline outcomes.

Preferred

  • MBA a plus
  • Strong preference for experience in commercial marketing for RMS-relevant services: research rodent breeding, colony management, embryology, in vivo research services, vivarium services/consulting, and animal health surveillance/genetic integrity/materials diagnostic testing.
  • People leadership experience (direct and/or matrixed).
  • Experience influencing and operating across global regions.

Benefits

  • The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
  • They’re committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility.
Charles River Laboratories logo

Charles River Laboratories

At Charles River, we are guided by our strong purpose—to create healthier lives—which centers around the patients who rely on the therapeutics we help to develop, the animals in our care, to our planet, and to the passionate and skilled people who are at the heart of our organization and make it all possible. #DrugDiscovery #Biotech #Biotechnology #Pharmaceuticals #CRL

Founded in 1947
Wilmington, Massachusetts, USA
15K employees (257 in marketing)

Traffic Signals

Monthly Visitors
223.1K
Monthly Google Ads Budget
$37.1K
Traffic Source Mix
Search
54.1%
Direct
32.1%
Referral
9.4%
Social
3.4%
Paid
0.9%

Headcount Trend

Current headcount: ~14.8K

Marketing Team

Marketing Team Size
216 (1% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.5B
Last Raise
$1.3M
Grant, 2 years ago

Funding History

  • Jun 2024
    Grant • $1.3M
  • Mar 2021
    Post IPO Debt • $1B
  • Oct 2019
    Post IPO Debt • $500M

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