Responsibilities

• Lead articulation of business requirements to enhance and evolve digital customer engagement strategies, including marketing automation and personalized content, ensuring improved targeting, relevance, and customer experience.
• Identify, pilot, and scale innovative capabilities and third-party partnerships that enable data-driven decision-making and align digital channels with strategic priorities and customer needs.
• Drive the evolution of analytics and reporting by defining new KPIs, data capabilities, and partnerships, translating measurement needs into clear requirements aligned with business objectives.
• Partner closely with omnichannel, data, and technical teams to represent engagement strategy requirements, ensuring capabilities align with business needs, address operational pain points, and scale through consistent adoption.
• Advance and optimize marketing performance measurement and business impact analytics to drive focus, inform decisions, and enable measurable change across engagement strategies.
• On-site at our Upper Gwynedd location a minimum of 3 days per week.

Requirements

• Minimum seven (7) years’ experience in omnichannel or digital marketing or customer engagement, with hands-on leadership of complex projects and understanding of the end-to-end marketing and promotional process
• Strong analytical and strategic thinking skills, with proven business acumen and ability to translate insights into actionable recommendations
• Ability to translate complex technical concepts clearly for broad stakeholder audiences and effectively collaborate with technical teams to align solutions with business objectives
• Demonstrated experience aligning marketing, analytics, and technology teams to drive adoption of new capabilities and engagement strategies
• Ability to identify white space opportunities and apply an entrepreneurial mindset to develop and pilot innovative approaches
• Experience with marketing automation, campaign management and analytics platforms, CRM/Salesforce tools, and recommendation engines
• Comfort with experimentation, iterative delivery, and strong attention to detail
• Bachelor's degree

Preferred

• Digital/Omnichannel Media Planning and Purchasing
• Familiarity with compliance requirements in regulated industries (pharma/healthcare preferred)
• Background in quantitative or analytical fields (data science, math, statistics) and experience with Agile teams

Benefits

• Comprehensive benefits including medical, dental, vision healthcare and other insurance benefits (for employee and family)
• Retirement benefits, including 401(k)
• Paid holidays, vacation, and compassionate and sick days