Associate Director - Marketing Operations

Fort Worth, TX (Remote)

Salary Not AvailableMid Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize the marketing operations function for Canyon Ranch, focusing on tech stack governance, process, and cross‑functional execution.

  • Own and optimize the marketing tech stack and data flows to sustain luxury campaigns.
  • Build scalable planning, execution, and reporting workflows with executive dashboards.
  • Lead a high‑performing marketing operations team and serve in a Chief‑of‑Staff capacity to the CMO.

Job Description

Responsibilities

  • Develop and execute a comprehensive marketing operations strategy and plan aligned with Canyon Ranch business objectives. Oversee campaign operations from planning through execution, measurement, and optimization.
  • Create scalable processes to continually improve campaign planning, execution, workflow management, and cross-functional collaboration. Build and maintain marketing project dashboards and executive reporting frameworks.
  • Own and optimize the marketing technology ecosystem, including marketing automation, DAM system, and CDP platforms and technologies.
  • Serve in a chief-of-staff capacity to the CMO.
  • Build, mentor, and lead a high-performing marketing operations team.

Requirements

  • Significant specialized experience with 6-10 years’ experience in same or related field.
  • Bachelor’s degree or equivalent experience with Major in Marketing, Business, Analytics, Information Systems, or related field
  • Preferred Master’s degree or equivalent experience.
  • Demonstarts in–depth understanding of evolving luxury hospitality and wellness industries.
  • Possesses strong understanding of web, mobile, and digital marketing technologies.
  • Knowledge of financial principles, practices and procedures.

    Benefits

    • Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
    • Generous health plan including Health, Dental and Vision after 30 days of employment
    • 25 Days of personal (vacation/sick) and holiday time off
    • Employer-paid life insurance and Employee Assistance Program
    • Paid Maternity leave
    Canyon Ranch logo

    Canyon Ranch

    3.4 Glassdoor

    Since its founding in 1979, Canyon Ranch has been a trailblazer and an industry-leading proponent of integrative wellness, operating a celebrated collection of immersive, life-changing destinations that inspire the well way of life. Award-winning resorts in Tucson, Arizona, and Lenox, Massachusetts, a new wellness retreat in Woodside, California, and the largest day spa in North America at The Venetian® Resort in Las Vegas offer Canyon Ranch guests lasting transformation, with experience pathways composed to answer their wellness intentions. Behind it all, personal guidance from world-class experts in health and healing, food and nutrition, spa and skincare services, fitness and movement, and mind and spirit impact Canyon Ranch guests long after they leave.** NOTE **Please be advised that there has been some fraudulent activity on our Linkedin account regarding false job postings. We encourage all potential candidates to follow the below protocols and to be diligent when sharing any personal information: 1. Check the job posting is live and valid via our careers page: https://careers.canyonranch.com/2. Verify any communication with us by contacting our Talent team at Recruiting@canyonranch.comFor more information, see the FBI's press release here: https://bit.ly/FBI-Warning

    Founded in 1979
    Fort Worth, Texas, USA
    1.4K employees (82 in marketing)
    53% recommend to a friend
    74% CEO approval

    Traffic Signals

    Monthly Visitors
    177.9K
    Monthly Google Ads Budget
    $47.3K
    Traffic Source Mix
    Search
    31.9%
    Direct
    20.7%
    Referral
    4.3%
    Social
    1.1%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~1.4K

    Marketing Team

    Marketing Team Size
    51 (4% of company)
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $150M
    Last Raise
    $150M
    Corporate Round, 3 years ago

    Funding History

    • Jul 2023
      Corporate Round • $150M

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