Associate Director, Marketing Oncology - Ultra Rare Hematology Brand Launch at AbbVie | Illinois, USA | $138K/yr – $261K/yr

AbbVie

Associate Director, Marketing Oncology - Ultra Rare Hematology Brand Launch

Illinois, USA (Hybrid)

$138K/yr – $261K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Brand marketing strategy for HCP and nonpersonal promotion drives the product launch, with leadership responsibility for Marketing Managers and cross-functional partners. Candidates need pharma marketing experience, strong analytics, and budget management skills, plus collaboration and relationship-building with senior leaders and external partners. Preferred backgrounds include pharma launches, digital marketing, and advanced degrees. Benefits include PTO, insurance, and eligibility for incentives.

Job Description

Responsibilities

Develop strategy and tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities for upcoming product launch.
Plan, implement, and evaluate promotional programs and marketing activities to achieve product sales objectives.
Monitor and analyze all sources of company and industry sales and marketing data.
Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
Lead, inspire, and develop Marketing Managers to become high-performance brand team.
Establish and maintain relationships with key opinion leaders where appropriate.
Proactively support the field team through ongoing communications of product plans, as well as thorough development and implementation of effective selling materials.
Conduct routine field travel with the field team, participate in market research and patient immersions to better understand market drivers and dynamics of our consumers and health care providers.
Manage internal/external networks, consultants, and agency partners.
Perform budget tracking.

Requirements

5-7+ years of experience in the pharmaceutical industry with a focus on marketing involving project/agency management.
Demonstrated understanding of principles of market research to draw valid conclusions.
Knowledge of marketing concepts within strategic planning process.
Leadership skills and fucus on developing marketing managers
Strong analytics with excellent overall business acumen including budget planning and management.
Concept of budget development and management for marketing programs and tactics.
Strong collaboration and team orientation, with experience accomplishing results through influencing others.
Demonstrated ability to operate quickly and influence in a fast-paced, matrixed, and demanding environment.
Willingness to be dynamic, wear different hats, and adapt to changes when warranted
Ability to foster strong relationships with senior management and external partners

Preferred

Brand marketing/launch experience in pharmaceutical marketing or sales
Account focused sales experience in pharmaceutical/biotechnology
Ultra rare disease experience
Oncology/hematology experience
Digital and omni-channel marketing experience
Operating in a budget constrained environment and making tough calls on trade-offs
Intellectual curiosity and desire to build new organizational capabilities
MBA or Graduate Degree

Benefits

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval