Associate Director of Marketing (Full-time, Onsite) at MASS MoCA | North Adams, MA | $85K/yr – $95K/yr

MASS MoCA

Associate Director of Marketing (Full-time, Onsite)

North Adams, MA (On-site)

$85K/yr – $95K/yrMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead MASS MoCA's marketing strategy and external communications to grow audiences and coordinate brand storytelling across programs, media partnerships, and analytics.

Own seasonal/annual marketing plans and align with the CCO to boost programming and visitors.
Lead media buys, partnerships, and creative assets across print, radio, OOH, and digital.
Oversee content strategy and analytics to optimize campaigns and audience reach.

Job Description

Responsibilities

Devise, develop and implement seasonal and annual marketing and media plans in collaboration with the CCO that elevate MASS MoCA and its programming (performing arts, visual arts, public programs, retail stores and special events) and support audience benchmark goals for local, regional, national and international visitors.
Secure media partnerships and negotiate media buys based on priority audience segments and reach. Write and oversee the design and placement of marketing materials and all advertising for print, radio, out-of-home, social and digital. Responsible for processes, budget and deliverables.
Oversee content strategy and tone in alignment with brand and editorial guidelines for the museum website and social media; and develop and implement plans for editorial direction. Direct staff to edit and post content across marketing platforms with particular attention to programs, exhibitions, and announcements.
Develop and steward strong relationships with local, regional, and national paid media outlets for both regional and tourism audiences. Remain ahead of the curve on key changes in communication effectiveness, trends, and the dynamic media/advertising environment including social media and digital platforms.
In support of the CCO, contribute to the alignment of all external communications and brand narrative.
Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, social media analytics, and other available data.
Recommend and manage the marketing budget to inform annual departmental budgeting and planning for approval by the CCO
Support contributed revenue goals by promoting membership programs and philanthropic campaigns in collateral, email and digital/social media
This is a supervisory role and manages the Sr. Manager of Marketing Operations. The role supervises their day-to-day duties, and manages their employment, including hiring, terminations, performance management, scheduling, and mentoring
Serve on inter-departmental task forces including wayfinding, visitor surveys, and others as needed.

Requirements

Bachelor's degree or equivalent experience, preferred
7-10 years of relevant professional experience (experience with cultural institutions preferred)
Minimum of 3 years managerial experience, preferred
Excellent written and verbal communication skills (selected candidates will be asked to submit a writing sample)
Working knowledge of and experience using CRMs (Tessitura ideal)
A commitment to producing exceptional work with strong attention to detail and proofreading skills
Proven experience managing websites and analytics technologies to engage a diverse audience
Proven strength in time and project management, including the ability to set goals, prioritize and use collaboration tools
Must have gravitas to work under tight pressure of multiple deadlines, in a fast-paced and changing environment, while remaining calm and at ease with media partners and colleagues.
This position is based on site at MASS MoCA’s North Adams campus; regular in-person attendance is required

Benefits

Medical insurance
Dental insurance
Life insurance
Long term disability insurance
Flexible Spending Account (FSA)
Dependent Care Account (DCA)
Medical deductible reimbursement
401(k) retirement plan
Roth 401(k) option
Paid Time Off (PTO)

MASS MoCA

In May 2024, MASS MoCA will celebrate its 25th anniversary under its new Director, Kristy Edmunds, not only as a contemporary art museum and performing arts venue, but also as a creative campus with a regional, national and global impact. MASS MoCA is one of the world’s liveliest centers for making and enjoying today’s most evocative art. With vast galleries and a stunning collection of indoor and outdoor performing arts venues, MASS MoCA is able to embrace all forms of art: music, sculpture, dance, film, painting, photography, theater, and new, boundary-crossing works of art that defy easy classification. From its beginnings as the major textile mill Arnold Print Works in the mid-19th century, to its days as the Sprague Electric Company in the mid-20th century, to its current iteration as a globally renowned contemporary art museum and fabrication center, the 16-acre MASS MoCA campus has a rich history of serving as the economic engine of the city of North Adams and the surrounding region. For more information about MASS MoCA, visit www.massmoca.org or follow us on Instagram at @massmoca.

Founded in 1999

North Adams, Massachusetts, USA

124 employees (28 in marketing)

www.massmoca.org