Associate Director, Marketing - Coronary - Shockwave Medical

Santa Clara, CA (Remote)

$142K/yr – $245K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead US and global marketing and product strategy for interventional cardiology medtech.

  • Must-have: Minimum 10 years of professional marketing/product management experience with at least 5 in cardiovascular MedTech
  • Standout: Remote role with up to 30% travel and cross-functional leadership across regulatory, clinical, quality, sales, and medical affairs

Job Description

Responsibilities

  • Develop and execute comprehensive US strategies for new/existing products including:
  • developing product positioning, and clinical and economic value proposition
  • defining marketing messages and collateral
  • developing sales and physician education programs
  • training both domestic and international sales teams
  • collaborating with key opinion leaders (KOLs) in developing the above
  • Developing product demand forecasts and track business performance against objectives and forecasts; formulating new approaches and strategies as needed
  • Champion product commercialization activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc.
  • Lead market research to understand behaviors, test messaging and identify opportunities
  • Establish relationships with key opinion leaders in the field and working with them to develop content for our marketing channels
  • Acquire and analyze feedback from key opinion leaders, current and potential customers, third party market research and internal stakeholders
  • Possess an in-depth knowledge of the interventional cardiology community trends and more specifically, the segments targeted by assigned products, including the motivators for action

Requirements

  • Minimum 10 years of professional marketing/product management experience with at least 5 in cardiovascular MedTech is required
  • Bachelor’s degree required; MBA preferred
  • Experience bringing new novel products to market
  • Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends
  • Cross functional team leadership experience required. Ability to collaborate and work with others in a dynamic, matrix environment
  • Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives
  • Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements
  • Positioned will be based remote, with up to 30% travel may be required (Global & U.S.)
  • There may be continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)
  • Employee may be required to lift objects up to 25lbs or more. Employees will be required to work in an air-conditioned office space and possibly perform some tasks in our non-temperature-controlled warehouse space.

Preferred

  • Sales force engagement experience preferred

Benefits

  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
  • Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Johnson & Johnson MedTech logo

Johnson & Johnson MedTech

At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology. With deep expertise in surgery, orthopaedics, cardiovascular, and vision, we design healthcare solutions that are smarter, less invasive and more personalized. We are developing the next generation of med tech solutions to tackle the most pervasive and complex health challenges for people around the world.

New Brunswick, New Jersey, USA
37K employees (1,543 in marketing)

Traffic Signals

Monthly Visitors
263.2K
Monthly Google Ads Budget
$48.7K
Traffic Source Mix
Search
64.5%
Direct
27.3%
Referral
6.2%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~36.7K

Marketing Team

Marketing Team Size
1,317 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

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