Associate Director, Integrated Strategy at Razorfish | Plano, TX | $107K/yr – $146K/yr

Razorfish

Associate Director, Integrated Strategy

Plano, TX (On-site)

$107K/yr – $146K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead Razorfish's integrated campaign, CX, and dotcom strategy to drive digital growth and conversions.

Own integrated GTM campaigns across Site, CRM, Social, and Paid Media
Must-have: 7+ years in strategy with cross-channel experience
Standout: CX and dotcom leadership with measurable growth impact

Job Description

Responsibilities

Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms, aligning dotcom strategy with broader integrated campaigns
Develop strategic and creative briefs grounded in journey insight and communication clarity
Align brand, product, and performance objectives within cohesive campaign maps
Ensure campaign messaging translates effectively into on-site experiences and conversion pathways
Partner cross-functionally to ensure audience strategy pulls through into channel planning and activation
Define and lead the web and mobile CX vision
Map and optimize end-to-end journeys to drive conversion and lifetime value
Identify funnel friction and growth opportunities
Ensure seamless alignment between traffic drivers and on-site conversion
Identify emerging CX and eCommerce innovations and best practices

Requirements

7+ years in strategy roles within an agency, consultancy, or in-house marketing organization
Demonstrated success developing integrated, cross-channel GTM strategies
Proven experience leading CX and/or dotcom strategy to drive measurable digital and eCommerce growth
Strong analytical and problem-solving skills with the ability to translate consumer insight into actionable strategy
Exceptional storytelling and presentation skills with confidence presenting to VP–C-level stakeholders
Demonstrated ability to build trusted client relationships and influence senior decision-makers
Entrepreneurial, change-agent mindset with curiosity for emerging tools, technologies, and evolving consumer behavior

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval