Associate Director of Integrated Content Marketing at Cooley LLP | San Francisco, CA | $185K/yr – $225K/yr

Cooley LLP

Associate Director of Integrated Content Marketing

San Francisco, CA (On-site)

$185K/yr – $225K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive firm-wide integrated content marketing as Associate Director to elevate reputation and align content with business priorities.

Own and scale a global content strategy aligned to priorities and audiences.
Must-have: 8+ years in content marketing with 4+ in management.
Standout: Leadership of cross-functional storytelling and a scalable content operating system.

Job Description

Responsibilities

Oversee the formation and implementation of a firm-wide global content strategy aligned to business priorities and audience needs
Translate business goals and audience needs into actionable content plans, including defining themes, story arcs, audiences, formats, channels and success metrics
Lead content strategies that elevate the firm’s reputation and increase visibility for priority partners, practice areas and locations
Establish and scale a system for story mining across the firm’s ecosystem to identify, prioritize and develop the most compelling narratives for key audiences
Establish and enforce editorial standards, content best practices, style and tone of voice
Develop content plans and maintain editorial calendars in partnership with content and marketing colleagues, ensuring timely delivery, quality and alignment with firm priorities
Collaborate across the Marketing and Business Development Department to develop and refine content personas that inform content strategy and ensure relevance for key audiences
Oversee the development and refinement of initiative messaging, web copy and attorney-authored content, including blogs, client alerts and related communications, while helping refine and scale the systems and workflows that support this work
Collaborate across the Marketing and Business Development Department to develop multimedia storytelling, including photography, video, audio and other digital formats, in support of firm and practice priorities
Oversee a “create once, use many” approach, including modular content development, versioning and governance to enable efficient reuse, adaptation and updates across channels, formats and audiences

Requirements

8+ years of relevant content marketing experience, including 4+ years in management roles (preferably with some senior management experience)
Bachelor’s Degree preferably with a major in journalism and/or English
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required

Preferred

Prior experience in business-to-business content especially for law firms or other professional services companies
Prior experience in media, publisher or other journalistic settings
Experience crafting a content strategy across multiple brands, business lines, practice areas or geographic regions
Supervisory management experience

Benefits

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year.
We provide generous parental leave and fertility benefits.
New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Cooley LLP

3.9 Glassdoor

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation.Cooley has nearly 1,400 lawyers across 19 offices in the United States, Asia and Europe, and a total workforce of more than 3,000 people.Attorney Advertising: This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you and Cooley LLP, Cooley (UK) LLP, Cooley SG LLP, Cooley HK or any other Cooley entity (collectively referred to as “Cooley”). By reviewing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction and you should not act or refrain from acting based on this content. This content may be changed without notice, and it is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. This content may be considered attorney advertising. Do not send any confidential information to Cooley, as we do not have any duty to keep it confidential. Cooley’s privacy policy: https://bit.ly/CooleyLLPprivacy

Founded in 1920

Palo Alto, California, USA

3.6K employees (165 in marketing)

www.cooley.com

72% recommend to a friend

85% CEO approval