Associate Director, Indication Marketing Lead (US) at Immunocore | Gaithersburg, MD | $170K/yr – $203K/yr

Immunocore

Associate Director, Indication Marketing Lead (US)

Gaithersburg, MD (On-site)

$170K/yr – $203K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the US pre-launch and launch marketing plan for a new indication, with focus on messaging, cross-functional rollout, budget management, and regulatory alignment across HCP channels.

Own the messaging platform and rollout as the tie between brand objectives and field execution.
Collaborate across field sales, market planning, and regulatory to keep promotions and materials compliant and timely.
Manage promotions budget, goals, and measurement to show impact on launches and market development.

Job Description

Responsibilities

Support the development of US marketing strategic and operational plans for pre-launch / launch efforts for the potential indication of KIMMTRAK in CM.
Ensure successful execution of compelling pre-launch and market development activities for US HCPs across personal and non-personal channels.
Develop and align messaging platform and tactical rollout with brand objectives and strategies
Ensure key brand messages and materials are effectively communicated at sales meetings
Support management of the promotions budget, establish goals and metrics, and measure performance
Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
Collaborate with the US Marketing team (US Omnichannel Marketing Lead, US KOL & Peer-to-Peer Lead, and US Integrated Marketing Execution Lead) to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
Manage key vendor relationships, including the promotional agency of record
Embrace an HPT (High Performance Team) and Growth Mindset by fostering trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
Ensure compliance with all laws, regulations, and policies that govern Immunocore.

Immunocore

3.6 Glassdoor

Immunocore is a leading T cell receptor (TCR) biotechnology company working to create first-in-class biological therapies to address unmet patient needs in oncology as well as infectious and autoimmune diseases. See our community guidelines: http://bit.ly/2kFA8hr

Founded in 2008

Little Wittenham, England, GBR

598 employees (15 in marketing)

www.immunocore.com

66% recommend to a friend

81% CEO approval