Associate Director, HCP Marketing, Rare Disease Business Unit at Ipsen | Cambridge, MA | $194K/yr – $225K/yr

Ipsen

Associate Director, HCP Marketing, Rare Disease Business Unit

Cambridge, MA (On-site)

$194K/yr – $225K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

compliant field and congress marketing ownership with a focus on multichannel peer to peer tactics and KPI-driven performance updates.

Own cross functional congress and peer to peer initiatives from planning to execution across multichannel engagement.
Align promotional materials with regulatory standards through collaboration with ethics, legal, and review committees.
Measure brand tactics with KPIs and communicate performance to Rare Disease leadership.

Job Description

Responsibilities

Lead key initiatives to implement Peer to Peer tactical plan
Development & execution congress marketing plans & materials
Speaker bureau content strategy, training, execution & ongoing management
Advisory board planning and execution
Amplify peer to peer messaging through multichannel engagement tactics
Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
Ensure compliant execution of all promotional activities
Collaborate with Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers

Requirements

At least 10 years of Biopharma commercial experience
minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
Successful launch experience in the rare or specialty categories
Bachelor’s Degree or Equivalent is required
PharmD or MBA is preferred
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.

Nice to Have

Sales or field-based experience strongly preferred
PharmD or MBA is preferred
Strong scientific/medical aptitude and experience

Benefits

comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts.
Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

Ipsen

We are a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.Our pipeline is fueled by external innovation and supported by nearly 100 years of development experience and global hubs in the U.S., France and the U.K. Our teams in more than 40 countries and our partnerships around the world enable us to bring medicines to patients in 88 countries.For more information, visit ipsen.com.Pauta exclusiva para México:Clave de Autorización COFEPRIS: 243300201B1962 CONSULTE A SU MÉDICO.

Founded in 1987

Paris, Île-de-France, FRA

6.5K employees (363 in marketing)

www.ipsen.com