Associate Director, Global Heinz Brand & Portfolio Strategy

Chicago, IL (Unknown)

$164K/yr – $205K/yrSenior Level10+ years exp

Posted 4 months ago

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Job Summary

Drive global brand strategy and portfolio expansion for Kraft Heinz, aligning market plans, innovation bets, and local execution to scale growth across regions.

  • Own the global brand strategy and 1- and 3-year plans to accelerate local market execution.
  • Must-have: 10+ years in top-tier FMCG marketing with brand strategy and P&L experience.
  • Standout: Global/multi-market scope with innovation leadership and center of excellence guidance.

Job Description

Responsibilities

  • Help shape the long-term Global brand ambition & lead 1 and 3-year global brand strategy in service of local plan acceleration
  • Develop strategic frameworks to direct global market models, including where to play, core and expansion portfolio guardrails, and direct brand entry into new/emerging markets, ultimately driving repeatable models for growth
  • Define future Global innovation and renovation big bets in partnership with Global Innovation and Insights teams; lead playbook development to embed ‘global bets’ locally to ensure successful commercialization at scale
  • Leverage global data and insights to understand business context and drivers of performance to strengthen results in collaboration zone partners
  • Partner with country-level leaders in key design markets to strengthen & scale the brand’s growth plans locally
  • Expand and maintain global pack design architecture guidelines
  • Build and execute consumer-led global Sponsorship/Partnership strategy to enable scaled value for key markets
  • Collaborate with local design markets to embed brand guidelines and support delivery against standards
  • Share best practices and guidance with a highly connected and passionate community of +250 Heinz marketers via monthly Global brand townhalls

Requirements

  • 10+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
  • Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose
  • Global or multi-market brand strategy experience required, emerging market experience an asset
  • Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
  • Proven experience leading innovation, from innovation strategy, platform development to winning propositions
  • Prior P&L ownership with strong analytical capability
  • Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards
  • Location(s): Chicago or Toronto

Preferred

  • Global or multi-market brand strategy experience required, emerging market experience an asset
  • Prior P&L ownership with strong analytical capability
  • Location(s): Chicago or Toronto
  • Future-oriented strategic thinker who can chart the course in new markets/categories/product lines
  • Proven experience leading innovation, from innovation strategy, platform development to winning propositions
  • Clear capabilities in the center of excellence thinking and building guidance to set ‘best-in-class’ standards
  • 10+ years' experience in top-tier FMCG marketing, with strong expertise in brand strategy development, commercial drivers understanding, portfolio and category development; prior CPG strategic consulting experience preferred
  • Proven experience & passion behind building iconic brands with clear ambition, positioning and purpose

Benefits

  • Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
  • Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
  • Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
  • You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
  • Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
  • Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
  • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
  • Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Kraft Heinz logo

Kraft Heinz

3.6 Glassdoor

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Founded in 2015
Chicago, Illinois, USA
27K employees (2,337 in marketing)
64% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
44.1%
Direct
39.2%
Referral
9%
Social
6.4%
Paid
1.2%

Headcount Trend

Current headcount: ~27.4K

Marketing Team

Marketing Team Size
2,063 (8% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$20M
Last Raise
$20M
Post IPO Equity, 7 years ago

Funding History

  • Jun 2019
    Post IPO Equity • $20M

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