Responsibilities

• Web Strategy, Development and Oversight: Leads strategy, architecture, and day-to-day management of Advancement web platforms and online forms, aligning with priorities, brand, accessibility, and fundraising goals.
• Partners with Advancement leadership and campus stakeholders to recommend digital solutions and lead high-impact web initiatives as the primary contact for major platform changes.
• Represents Advancement on the campus-wide Web Developers Roundtable to ensure alignment with standards and best practices.
• Data, Analytics, and Performance Optimization: Leads web performance analysis using Google Analytics and Tag Manager, translating insights into dashboards and leadership-ready recommendations.
• Maintains UTM tracking standards, evaluates SEO performance, and develops metrics to assess digital effectiveness and brand awareness.
• WCAG accessibility: Serves as the team expert, monitoring communications for ongoing compliance.
• Digital Coordination and Partnership: Collaborates with Digital Strategy and Innovation and campus partners to align tools and strategies with operational goals like donor engagement and event participation.
• Coordinates timelines, reviews, and approvals across web projects, aligning efforts with broader Advancement messaging.
• Contributes to long-range digital planning to evolve platforms with audience needs and campaign priorities.

Requirements

• Bachelor’s degree
• 3+ years in web strategy, digital communications, website management, analytics, or digital marketing
• Experience managing and optimizing websites in WordPress or comparable CMS
• Proficiency with Google Analytics and Google Tag Manager; ability to develop data-informed insights
• Working knowledge of HTML and CSS; understanding of JavaScript impact on performance and tracking
• Strong WCAG knowledge with inclusive design practice
• SEO and performance optimization know-how
• Ability to translate organizational goals into digital strategy and manage day-to-day execution
• Strong analytical, organizational, strategic planning, and project management skills
• Clear communication of technical concepts to non-technical partners
• Collaborative, solution-oriented mindset and commitment to advancing the mission
• Valid driver’s license due to travel responsibilities
• Candidates with graduate degrees must have at least 1 year of experience

Preferred

• Higher Education experience

Benefits

• Generous paid leave, up to 24 days vacation and 12 days sick leave annually, plus 14 paid holidays
• Flexible work arrangements, including one remote workday per week after six months
• Education benefits for employees and dependents at UT System campuses
• Retirement and deferred compensation plans (401(k), 403(b))
• Comprehensive medical, dental, and vision insurance plans
• Employee discounts to attractions, services, and goods