Responsibilities

• Oversee the strategy, execution, and performance of paid, owned, and ABM channels across enterprise and franchise markets — ensuring campaign plans are aligned with strategy, budget is allocated to highest-performing channels, and performance is tracked against pipeline contribution and cost-per-lead targets
• Define ABM program strategy and configuration — overseeing platform setup, segment logic, account selection criteria, and scoring models in alignment with the strategy defined above, and ensuring ABM runs as a disciplined, revenue-aligned capability
• Implement and maintain email marketing strategy across enterprise and franchise — managing nurture logic, segmentation rules, cadence, and lifecycle triggers to ensure email functions as a channel that moves prospects through the funnel systematically
• Develop and activate marketing personas — translating buyer research and commercial context into actionable frameworks that inform campaign targeting, content priorities, and funnel progression logic
• Manage campaign briefing and provide day-to-day oversight of MaaS execution — ensuring the team operates against a defined strategy, delivers to performance standards, and is held accountable for measurable outcomes
• Oversee the content calendar in partnership with the content function — ensuring digital campaign needs are reflected in content planning and that production is aligned with demand generation priorities
• Manage the social media function — ensuring social strategy, execution, and performance are integrated with broader digital objectives and contribute to brand awareness and pipeline in a measurable way
• Oversee digital performance reporting — ensuring campaign performance is tracked against pipeline contribution, cost-per-lead, and funnel velocity, and that data drives timely adjustments to execution
• Integrate lifecycle and lead scoring insights into campaign operations — applying defined scoring thresholds, funnel progression logic, and pipeline health indicators so that marketing and sales operate from a shared understanding of lead qualification
• Manage and develop direct reports — ensuring the digital marketing team has the capability, clarity, and accountability needed to deliver against operational objectives

Requirements

• 6+ years in B2B digital marketing, with direct accountability for owned and paid channel strategy, demand generation performance, and pipeline contribution in enterprise or franchise environments
• Hands-on experience configuring and directing ABM platforms such as 6Sense, including defining segment logic, scoring models, and account selection criteria
• Working experience in HubSpot or equivalent marketing automation platforms, with demonstrated ability to review and direct in-platform configuration, nurture logic, and lifecycle automation
• Demonstrated experience developing and activating marketing personas in B2B contexts, with evidence that persona frameworks informed targeting, content strategy, and campaign performance
• Experience managing LinkedIn Ads, Google Search, and Display campaigns, with accountability for evaluating performance and directing agency execution against cost-per-lead and pipeline targets
• Experience directing and holding accountable external agencies or international providers against a defined digital strategy
• Demonstrated experience managing direct reports, including conducting performance reviews and building team capability in a digital marketing environment

Benefits

• benefits package, which includes health insurance, retirement savings plan, paid time off, and other benefits.