Responsibilities

• Own digital and media strategy and execution across HCP and patient audiences, ensuring alignment to brand strategy and business objectives.
• Lead the evolution of HCP and patient journeys, creating more personalized, tailored, and connected experiences across the ecosystem.
• Continuously optimize the channel and investment mix based on performance, customer behavior, and emerging opportunities.
• Translate audience insights into integrated omnichannel strategies across media, CRM, web, GEO, social, third-party platforms, and emerging channels.
• Champion new ways to leverage AI across strategy, content, and customer experience.
• Drive adoption of AI-enabled content development to increase speed, scalability, personalization, and channel optimization.
• Monitor the evolving generative AI and LLM landscape and advance strategies that improve brand and disease-state discoverability, relevance, and accuracy across AI-powered experiences.
• Partner with internal teams, agencies, GTMC, and enterprise capabilities to pilot and scale innovative AI and digital solutions.
• Champion a customer-first approach, advancing audience segmentation and more relevant content across HCP and patient experiences.
• Partner across agency, media, PRB, and internal teams to improve how digital content is developed, deployed, and optimized.

Requirements

• 5+ years of experience in pharmaceutical/biopharmaceutical industries or advertising agencies serving pharma clients (both agency and client-side experience accepted)
• Brand/Digital marketing and customer experience planning.
• Strategic digital planning and execution.
• Building cross functional consensus.
• In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships.
• Strong understanding of digital marketing, AI, trends and innovations.
• Agency management.
• Regulatory review experience.
• Identifies and solves digital marketing challenges proactively.
• Demonstrates solution-oriented approach and proficient problem-solving skills.

Preferred

• Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change.
• Constant focus on enabling the best customer experience in every interaction.
• Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives.
• Active pursuit of data & insight-based steering of digital investments; Shares insights and shape recommendations based on behavioral and performance data to assess campaign lift and ROI.
• Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand.