Associate Director, Digital Marketing, Office of Alumni Relations

Baltimore, MD (Hybrid)

$85K/yr – $95K/yrMid Level5+ years expFull time

Posted 3 days ago

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Job Summary

Own and lead a comprehensive communications and marketing program for the area, shaping strategy, messaging, content, media relations, event support, and team leadership across integrated campaigns.

Develop and implement broad tactical plans across media and platforms
Build analytics frameworks and KPI tracking to inform decisions
Guide leadership with communications strategy and create original content

Job Description

Responsibilities

Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area’s programs and initiatives.
Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
Provide consultation and advice to program leadership on a variety of communications and marketing needs.
Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
May have media responsibility for media contact based on overall needs of the area and the internal resources available.
Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.

Requirements

Bachelor's degree in a related field.
Five years of related experience.
Additional education may substitute for required experience and additional related experience may substitute for required education permitted by the JHU equivalency formula beyond high school diploma/ graduation equivalent
Branding: Advanced
Communications Planning: Advanced
Content Management: Advanced
Editing: Advanced
Media Monitoring and Analysis: Advanced
Media Relations: Advanced
Project Management: Intermediate

Preferred

Experience managing multi-channel communications campaigns and audience segmentation strategies; CRM systems (e.g. Salesforce); email marketing + marketing automation platforms (e.g. Salesforce Marketing Cloud, MailChimp, Acoustic); Analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud, SproutSocial); Project management platforms (e.g. Slack, Asana, Teams); Paid social media advertising (e.g. Meta, LinkedIn)
Salesforce + Salesforce Marketing Cloud; Website development tools (e.g. Drupal, WordPress); Design tools (e.g. Canva, Adobe Suite); text-based marketing platforms (e.g. Scale to Win)
Attendance at Alumni Weekend (Spring) and Leadership Weekend (Fall) as well as occasional attendance at other signature events is required

Johns Hopkins University

We are America’s first research university, founded in 1876 on the principle that by pursuing big ideas and sharing what we learn, we can make the world a better place. For more than 140 years, our faculty and students have worked side by side in pursuit of discoveries that improve lives.Johns Hopkins enrolls more than 24,000 full- and part-time students throughout nine academic divisions. Our faculty and students study, teach, and learn across more than 260 programs in the arts and music, the humanities, the social and natural sciences, engineering, international studies, education, business, and the health professions.The university has four campuses in Baltimore; one in Washington, D.C.; one in Montgomery County, Maryland; and facilities throughout the Baltimore-Washington region as well as in China and Italy.The university takes its name from 19th-century Maryland philanthropist Johns Hopkins, an entrepreneur who believed in improving public health and education in Baltimore and beyond.

Baltimore, Maryland, USA

18K employees (349 in marketing)

jhu.edu