Associate Director, Digital Activation

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Lead programmatic media operations and client campaigns, directing a team to optimize performance and deliver data-driven results.

  • Own daily operation of media tech and campaign execution.
  • Strong requirement: 3–6 years in programmatic media and data analysis.

Job Description

Responsibilities
  • Own daily operation of media tech and campaign execution.
  • Communicate with partners to oversee launch and ongoing campaigns.
  • Review performance and implement optimization recommendations.
  • Lead media mix logistics and client-level processes.
  • Direct Data Sciences to deliver ad hoc performance insights.
  • Train team on media and buying best practices.
  • Mentor programmatic specialists and support career growth.
  • Collaborate with solutions and agency teams to improve outcomes.
  • Develop long-term execution plans aligned to client objectives.
  • Manage and deliver client-level planning and execution goals.
Requirements
  • Bachelor’s degree; Master’s a plus
  • Advanced understanding of Ad Trafficking and Digital Advertising
  • Experience with Microsoft Office; strong Excel (macro/VBA a plus)
  • 3–6 years of work experience; self-starter and goal-oriented
  • Account management and multi-project prioritization in a client-service setting
  • Data analysis in Excel; familiarity with BI tools a plus
  • Strong leadership and communication skills; team player
  • Problem solving and attention to detail in a fast-paced environment
Preferred
  • Master’s degree a plus
  • Advanced Excel with macro/VBA experience a plus
  • Experience with SPSS, SAS, Salesforce, Business Objects or similar BI tools a plus
Benefits
  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Marketing Team

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