Responsibilities

• Translate the multi-year SheaMoisture growth plans into a comprehensive Brand Marketing Plan that delivers the annual plan targets. Act as the guardian of these plans and lead a team of specialists to execute them.
• Partner closely with the brand product innovation team to ensure sufficient quantity and quality of innovation to fuel demand creation, and to land those innovations with excellence and investment sufficiency.
• Manage marketing budgets and resource allocation effectively, balancing creative ambition with commercial rigor to maximize return on investment across all demand-generation initiatives.
• Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns that show up at the center of culture rather than at its edges.
• Ensure all communications reinforce SheaMoisture's distinctive brand assets, purpose and equity, strengthening both brand love and business results.
• Champion Black Gen Z relevance by embedding cultural fluency, foresight and consumer insight so that every campaign reflects the evolving needs, styles and aspirations of this consumer.
• Connect purpose and community impact, championing work that advances SheaMoisture's mission of serving and empowering polycultural communities while delivering commercial growth.
• Act as the brand's expert on the US social media landscape, with an intimate understanding of local culture, communities and platforms, and a particular focus on textured hair, styling and beauty trends.
• Build and manage a focused agency and creator ecosystem to create and curate sufficient quantity, quality and diversity of content. Manage the content lead who oversees the development and execution of SheaMoisture's content strategy across all touchpoints, with sharp attention to cultural nuance and social trends.
• Lead brand culture squads, including brand marketing specialists as well as Consumer Market Insights, media, performance and shopper marketing, to read data signals and optimize brand plans in real time, at the speed of social.

Requirements

• 7+ years leading creative content teams or projects in beauty, fashion, lifestyle, or entertainment.
• Proven experience as a social media creator or strategist with a deep understanding of platform nuances and trends.
• Demonstrated expertise in building brand relevance among Black consumers and Black Gen Z women.
• A proven track record of developing and executing engaging, on-brand content strategies through a strong creative portfolio.
• Success briefing, managing, and collaborating with external agencies and creators to ensure brand consistency.
• Track record for using analytics to measure performance, derive insights, and optimize campaigns in real time.
• Experience leading direct reports and influencing senior stakeholders in a matrixed environment.
• Mastery of exceptional copywriting, visual storytelling, project management, and performance analysis.

Preferred

• Demonstrable experience using generative AI tools for content creation.
• Strong grasp of beauty trends, ingredients, and industry terminology, with depth in textured haircare.

Benefits

• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.