Associate Director, Data and Analysis

Chicago, IL (On-site)

$112K/yr – $161K/yrSenior Level7+ years expFull time

Posted 12 days ago

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Job Summary

Own and drive data driven marketing strategies by partnering with clients and internal teams, lead CRM measurement and test-and-learn initiatives, and expand opportunities across media, CRM, and site.

Own CRM measurement frameworks and lifecycle marketing
Lead development of data driven strategies across marketing activities

Job Description

Responsibilities

Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
Expanding client work, including building recommended approaches and scope
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Leading development of CRM measurement frameworks, including lifecycle marketing, segmentation, and customer value (LTV) strategies
Developing test-and-learn frameworks and execute experiments (A/B testing, incrementality tests, control group design) across media, CRM, and site
Managing efficient execution of projects, including the implementation of best practices
Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Requirements

7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Strong client relationship and communication skills, with experience managing multiple projects across teams
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
A four-year college degree; advanced degree is a plus
Passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

Advanced degree is a plus
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval