Associate Director, CTV

New York City, NY (On-site)

$100K/yr – $130K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Build and own the programmatic buying function across Cadent, DV360, and Amazon DSP, driving strategy, optimization, and team development to deliver consistent, high-impact campaigns for multiple client accounts.

  • Own platform-level relationships and day-to-day support with Cadent, DV360, and Amazon, including beta access and deal sourcing.
  • Define bid framework, pacing, and supply path optimization to standardize performance across the team.
  • Lead and coach the programmatic buying team, run weekly reviews, and ensure resources are aligned to client priorities.

Job Description

Responsibilities

  • Own buying strategy and optimization standards across Cadent, DV360, and Amazon DSP for all client accounts
  • Lead Cadent/AdTheorent execution while we onboard DV360 and Amazon DSPs
  • Define bid strategy frameworks, frequency management standards, and supply path optimization approaches used across the team
  • Own platform-level relationships with Cadent, DV360, and Amazon account teams — day-to-day support, beta access, deal sourcing
  • Manage, coach, and develop the programmatic buying team — 1 trader at launch
  • Run the team’s internal operating rhythm: weekly buying reviews, pacing check-ins, optimization decisions
  • Monitor performance, and ensure no client account is under-resourced
  • Build a team culture of rigor, curiosity, and ownership
  • Set and enforce campaign quality standards — targeting accuracy, pacing discipline, creative rotation, frequency control
  • Review performance across all client accounts and surface optimization recommendations proactively

Requirements

  • 4+ years of programmatic CTV or video buying at an agency
  • Hands-on campaign management within DSPs, Cadent/Adtheorent experience is a plus.
  • Demonstrated ability to manage and develop junior buyers
  • Strong command of CTV inventory types: AVOD, FAST, vMVPD, OTT, linear extension
  • Experience managing multi-client CTV buying workload simultaneously
  • Comfortable presenting buying strategy and campaign rationale directly to senior clients

Preferred

  • Experience with DV360 and/or Amazon DSP
  • Experience building or scaling a CTV buying team from the ground up
  • Familiarity with CTV measurement approaches: ACR data, iSpot, EDO, clean rooms
  • Understanding of PMP and programmatic guaranteed deal structures
  • Experience in a performance agency environment where outcomes matter more than impressions
  • Experience in audience building
  • Understands how to build a retargeting campaign and how to use lookalikes.
BMG360 logo

BMG360

BMG360 is a team of performance marketing and lead generation experts. For over 20 years we’ve been delivering proven, scalable results. Here’s how: Our holistic, 360° approach gives us a full view of the media landscape, connecting every channel to drive engagement at every funnel stage. Performance technology and historical data give us an edge to test, pivot, and optimize in real time. That means faster decisions, smarter media placements, and creative that performs. Our clients partner with us for performance marketing that delivers growth speed and results at scale. And as an employee of BMG360, you'll interact with peers across every area of the business, supporting and learning from one another. You'll help grow our client’s businesses while growing BMG360 and your own career.

Founded in 2003
Shelton, Connecticut, US
169 employees (63 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
33.5%
Direct
50.1%
Referral
7.4%
Social
7.5%
Paid
1.3%

Headcount Trend

Current headcount: ~167

Marketing Team

Marketing Team Size
55 (33% of company)
Median Career Experience
12.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 6 years ago

Funding History

  • Mar 2020
    Private Equity