Associate Director, CRM Strategy at Publicis Digital Experience | New York City, NY | $107K/yr – $171K/yr

Publicis Digital Experience

Associate Director, CRM Strategy

New York City, NY (Hybrid)

$107K/yr – $171K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and shape integrated marketing strategies across multiple clients by turning objectives into journey-driven campaigns and guiding cross‑functional teams from Creative, Data Intelligence, and Technology to stay on strategy and on brand.

Strategy & Collaboration: Define integrated solutions for ambiguous client problems and connect multiple intake streams to streamline comms support.
Experience Design & Campaign Rules: Lead journey development and campaign rules across campaigns to ensure consistent customer experiences.
Measurement & Growth: Evaluate program results, identify test opportunities, and drive test-and-learn to optimize performance over time.

Job Description

Review client objectives and inputs to develop short and long-term integrated marketing and experience strategies.
Define strategic solutions to complex and ambiguous client problems.
Connect dots across multiple business intakes to suggest streamlining opportunities and assign the right type of comms support.
Lead and manage strategy creation and implementation across multiple clients.
Lead journey development, visualization and campaign rules for (and across) campaigns
Lead development of strategies of client campaigns and projects, providing Creative, Data Intelligence, and Technology teams direction to ensure the marketing and experience programs are on strategy and on brand.
Review concepts and test experiences throughout creative and development phases to provide additional input or recommendations on client and project strategy.
Evaluate results of marketing programs and experience journeys to establish testing opportunities and optimize performance over time – defining and implementing test and learn programs.
Develop and deliver strategic client presentations and create varying levels of versions (overviews, executive summaries and detailed tactical views).
Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features.

Publicis Digital Experience

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

New York, New York, USA

71 employees (21 in marketing)