Responsibilities

• Lead | Own analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing and optimization. Help translate business questions into measurement approaches, reporting outputs, and actionable recommendations. Partner with senior leads to standardize and scale best practices across reporting, testing, and insight generation.
• Analyze | Pull, clean, validate, and interpret campaign performance data across CRM channels. Identify patterns, performance drivers, audience behaviors, and optimization opportunities. Move beyond surface-level reporting to explain what happened, why it matters, and what the client should do next.
• Report | Develop clear, persuasive presentations, performance readouts, POVs, and strategic recommendations for clients and internal partners. Turn complex data into digestible stories that connect performance to business objectives and marketing decisions.
• Partner | Work closely with Strategy, Account, Project Management, Creative, and Data teams to ensure reporting and analytics are integrated into the broader client work. Act as a bridge between analytical thinking and strategic storytelling, helping teams align on the insight, implication, and recommendation.
• Manage | Mentor and support junior analytics team members by reviewing work, coaching through analysis and storytelling, and helping build stronger data, QA, and presentation skills. Create clear expectations, provide actionable feedback, and help team members grow through ownership of the work.
• Build | Improve ways of working by creating repeatable processes, templates, RACIs, documentation, training materials, and reporting frameworks. Look for opportunities to reduce friction, improve quality, and make the team more efficient and consistent.
• Drive | Bring a proactive, solutions-oriented mindset to client and team needs. Help identify testing opportunities, measurement plans, campaign learnings, and new ways analytics can create value for the client. Be willing to ask “what if,” “why not,” and “what would need to be true?” when solving problems.

Requirements

• Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.
• 6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.
• Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.
• Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.
• Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.
• Experience with Tableau, Power BI, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar reporting/marketing platforms preferred.
• Understanding of A/B testing, test design, measurement planning, segmentation, campaign optimization, and performance forecasting.
• Strong presentation-building skills with the ability to create clear, concise, visually organized decks.
• Ability to explain complex data and technical concepts to non-technical audiences.
• Experience mentoring, coaching, or reviewing the work of junior team members.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.