Responsibilities

• Define, create, and maintain brand guidelines, templates, and design systems — ensuring creative standards are documented, accessible, and consistently applied by internal teams, MaaS, and external partners without requiring senior escalation for every decision
• Evaluate creative output from all production sources against brand standards and strategic intent — providing specific, actionable feedback that maintains quality and drives improvement across distributed channels
• Lead brand refresh initiatives through execution and adoption — coordinating cross-functional implementation, tracking rollout against milestones, and embedding updated standards across the team and partner ecosystem
• Develop creative briefs for campaigns, product launches, and projects — translating marketing strategy and business objectives into clear, actionable direction that guides internal and external creative resources
• Oversee website creative direction for site updates and franchise sitelet standards — ensuring digital brand expression is consistent, user-centered, and aligned with brand guidelines
• Direct video creative execution — ensuring video content meets brand standards, supports campaign goals, and is delivered to the brief
• Manage relationships with external creative resources and agencies — ensuring quality standards are maintained, creative direction is clearly communicated, and output supports business objectives
• Allocate creative resources across competing priorities — balancing strategic initiatives, campaign demands, and operational needs to maintain efficiency and output quality
• Oversee MaaS design output — ensuring work produced by international creative resources meets brand standards and reflects campaign intent
• Develop the internal creative team —building capability and ensuring the team has the clarity and direction needed to execute against business requirements

Requirements

• Brand identity development and stewardship — You define, apply, and maintain visual identity systems, tone standards, and design guidelines across multiple teams and production channels, ensuring creative consistency without requiring redirection at every step.
• Creative brief writing — You translate marketing strategy and business objectives into clear, actionable creative direction that enables designers, copywriters, and external partners to produce work that is strategically grounded and on-brand.
• Hands-on design execution — You produce and refine creative work independently when needed, enabling you to model standards, provide precise feedback, and maintain quality when directing others.
• Design system development — You build scalable brand guidelines, templates, and design systems that enable consistent execution across multiple teams and external partners at scale.
• Creative quality assurance across distributed production — You evaluate creative output from internal teams, MaaS, and external groups against brand standards and strategic intent, providing feedback that improves quality and consistency.
• Web creative direction — You apply user experience principles, visual hierarchy, and brand standards to direct website creative updates, ensuring digital brand expression supports user goals and business outcomes.
• Video creative direction — You shape video creative strategy, provide direction to production teams and evaluate video output against brand standards and campaign objectives.
• People management and team development — You build team capability to ensure the creative services function executes at the level the business requires.
• B2B brand positioning and differentiation — You understand how brand identity and creative execution contribute to market positioning and trust-building in professional services and B2B environments, informing the quality standards you apply and the feedback you give.
• Marketing campaign mechanics in B2B contexts — You know how creative assets function within integrated campaigns and how brand consistency across touchpoints supports pipeline development and sales effectiveness.