Associate Director and Creative Lead (Communications Leader), Office of Enrollment Marketing and Communications

Bloomington, IN (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive the OEM communications function at IU Bloomington by leading a team, aligning messaging with enrollment goals and brand standards, and collaborating with senior leadership.

  • Must-have: Bachelor’s degree with 4 years in communications and 1 year of management experience.
  • Standout: Direct cross-functional collaboration with the EMC to advance enrollment and retention.

Job Description

Responsibilities

  • Directs the operational leadership and coordination of assigned staff members to ensure communications align with established methodologies and standards.
  • Hires, trains, and evaluates a team of Communications Generalists and Assistants, setting clear goals and determining staffing needs.
  • Collaborates with the Director of EMC to develop and execute strategic communication and marketing plans that support IU Bloomington’s enrollment and retention goals.
  • Serves as a primary writer for leadership, producing newsletters, speeches, and executive remarks for the Office of Enrollment Management.
  • Reviews all departmental projects and communications to ensure strict adherence to IU brand standards, grammar, and the OEM style guide.
  • Manages relationships with internal and external stakeholders to align communication projects with institutional objectives.
  • Partners with the technical team to ensure all creative assets and digital content meet necessary technical protocols and standards.
  • Research emerging technologies and industry trends to make operational recommendation and implement workflow efficiencies.
  • Oversees content updates and messaging across various vended platforms, including college search profiles and presentations.
  • Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.

Requirements

  • Bachelor\'s degree in communications, journalism, English, public relations, or related field
  • 4 years in relevant field
  • 1 year of management experience in relevant field
  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Excellent organizational skills
  • Excellent collaboration and team building skills
  • Effectively coaches and delivers constructive feedback

Preferred

  • Some experience in higher education marketing
  • Experience in Slate CRM
  • Experience in Salesforce

Benefits

  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
Indiana University Bloomington logo

Indiana University Bloomington

Indiana University Bloomington is the flagship residential, research-intensive campus of Indiana University. Its academic excellence is grounded in the humanities, arts and sciences, and a range of highly ranked professional programs. Founded in 1820, the campus serves more than 42,000 undergraduate and graduate students pursuing degrees in more than 300 disciplines. Widely recognized for its global and international programs, outstanding technology and historic limestone campus, IU Bloomington serves as a global gateway for students and faculty members pursuing issues of worldwide significance.IU Bloomington facts: • Indiana University's flagship campus • Enrolls approx. 42,000 students • More than 350,000 alumni around the world • Nationally ranked and recognized schools for graduate and undergraduate studies, including the Kelley School of Business, Maurer School of Law, School of Public and Environmental Affairs, and Jacobs School of Music • Member of the Big Ten Conference • Nationally ranked NCAA sports teams with 24 national championships • More than 650 student organizations • Comprehensive perspective to education with more than 180 majors • Located in one of America’s greatest college towns

Bloomington, Indiana, USA
30K employees (684 in marketing)

Traffic Signals

Monthly Visitors
6.2M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
36.4%
Direct
55.8%
Referral
6.6%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~30.4K

Marketing Team

Marketing Team Size
684 (2% of company)
Median Career Experience
8 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$100.9M
Last Raise
$592.3K
Grant, 12 months ago

Funding History

  • Mar 2025
    Grant • $592.3K
  • Nov 2024
    Grant • $70K
  • Sep 2024
    Grant • $515K

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