Responsibilities

• Lead the development and execution of integrated marketing strategies across HCP and consumer audiences, with emphasis on precision marketing approaches
• Develop and operationalize actionable consumer journeys that map the end-to-end customer experience across critical touchpoints
• Collaborate with GTMC (Go-To-Market Capabilities) and omnichannel enablement partners to support connected customer and consumer experiences
• Partner with analytics and insights teams to activate consumer segmentation strategies that enable precision targeting and extract insights that can be of value to customers
• Oversee end-to-end execution of marketing initiatives, ensuring alignment with franchise priorities and business objectives
• Manage project timelines, deliverables, and cross-functional coordination with franchise partners
• Lead agency partners to develop, execute, and maintain high-quality marketing materials and programs
• Lead governance of promotional materials through internal legal, regulatory, and medical review processes
• Define KPIs and measurement frameworks tied to business outcomes; drive continuous optimization based on performance data
• Monitor campaign effectiveness through rigorous KPI tracking, analytics, and ongoing performance reviews

Requirements

• Bachelor's degree
• 5 years of experience in Pharmaceutical, Healthcare, and/or Biotech industries or agency, within marketing, sales, market access, strategy projects, project management, and/or operation roles.

Preferred

• Master's degree (MBA or related field)
• Precision Marketing experience
• Consumer products background strongly valued
• Experience with Omnichannel (email outreach, consumer connections planning, journey mapping, touchpoint identification), audience segmentation and targeting and digital marketing (connected campaigns + analytics)
• Experience with Vaccines, biologics, or injectables
• Market access and Product launch experience
• Proven ability to lead, influence, and drive results across matrixed organizations without direct authority
• Exceptional strategic thinking and business acumen with ability to architect innovative solutions
• Demonstrated success leading complex, cross-functional initiatives from concept through execution
• Excellent oral, written, and presentation skills with meticulous attention to detail

Benefits

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
• Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology.
• Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare.
• Develop your career with access to mentoring, international mobility programs, and opportunities to grow across four continents.