Responsibilities

• Direct to Consumer Offering Development & Management
• - Establish yourself as Direct to Consumer DTC) expert and valued partner with clients, as well as with internal Horizon teams, across multiple levels of seniority and different functions (media, content, technology, etc.)
• - Drive the development of Direct to Consumer (DTC) and, as part of DTC, Conversion Rate Optimization (CRO) strategy and execution capabilities, including proprietary tools, methodologies, and processes for Horizon Commerce to sell into clients and Horizon teams
• - Help define and develop new Horizon Commerce DTC delivery capabilities both within the context of client engagements and as separate growth efforts
• - Help establish and build relationships and partnerships with relevant external eCommerce service partners
• 50% - Client Engagement Delivery and Relationship Management
• - Maintain effective client relationships, including knowledge of client’s business (market share, business priorities, key competitor strategies, etc.). Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• - Drive the development of DTC and CRO strategies and execution plans that achieve clients’ eCommerce performance goals, develop new client capabilities and result in eCommerce innovations in the market
• - Setup and manage short-term and ongoing client engagements to successfully deliver scoped deliverables, acting as the Engagement Lead and key point of contact for the client and internal Horizon Commerce and Horizon Media teams
• - Lead the development of individual client deliverables, both inputting as a subject matter expert and also managing internal and external resources as needed to successfully produce the deliverables.

Requirements

• 6+ years’ experience in planning and delivery of digital marketing and/or eCommerce-related initiatives; 3+ years hands-on experience executing DTC eCommerce and CRO efforts
• Experience with a variety of optimization platforms, as well as adjacent technology stacks (web analytics, user engagement analytics, CMS). Able to lead implementation / configuration discussions pertaining to a project’s HTML design, data feed, tagging, tracking, and JS experience functionality needs.
• Expertise in generating data-driven insights for development of optimization roadmaps and execution of measurement frameworks in service of test win/loss analyses; competency in manipulating data with a variety of analytics platforms (GA / Looker Studio, Adobe Analytics, Amplitude, Tableau, etc.)
• Experience within a mid-sized or larger Agency or Consultancy, including client relationship and/or team management
• Good at managing relationships and engagements with clients as well as internal teams (e.g. Horizon account teams), business partners (e.g. other agencies) and vendors where needed
• Strong communication, collaboration and negotiation skills
• Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, comfortable with imperfect information, uncertainty and rapid change
• Certification and/or experience with eCommerce platforms, marketplaces, and analytics solutions highly preferred and will be expected as part of the Night Market training agenda (eg. Adobe Suite, Google Certification, Optimizely, etc.)
• Physical Activity and Work Environment No requirements for physical activity and work environment.

Preferred

• Certificates, Licenses and Registrations Certificate and/or experience with eCommerce platforms, marketplaces, and analytics solutions highly preferred and will be expected as part of the Night Market training agenda (eg. Adobe Suite, Google Certification, Optimizely, etc.)