Associate Director, Content (GAP)

New York City, NY (Hybrid)

$110K/yr – $130K/yrMid Level5+ years expFull time

Posted 23 hrs ago

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Job Summary

Own end-to-end strategic partnerships and execution of custom content programs, driving planning, measurement, and cross-functional collaboration.

  • Lead annual planning and cross-functional alignment
  • Oversee multi-platform distribution and program measurement

Job Description

Responsibilities

  • Strategic & Functional Lead
  • Implement TCC’s annual planning process and integrated calendar approach while ensuring alignment with other cross-functional agency teams and client partners
  • Proactively seek out partners, platforms, technologies, and opportunities driven by brand objectives with media, studio, and independent creator channels to bring to the Director and team for consideration
  • Effectively story tell and present POV via written materials (briefing strategies, partner briefs, recommendation decks, relevant Award submissions, etc.)
  • Ensure the consistent implementation of proprietary tools to evaluate and recommend ideas
  • Understand and implement approved measurement models to justify investment and quantify results from programs, working closely Marketing Sciences counterparts
  • Consistently support the Director and Group Director with various status updates and support materials to ensure successful communication with Media and Brand clients, as well as agency partners
  • Execution
  • Oversee seamless execution of all custom content programs from contracts to project management to post program recaps and analytics – including running point on day-to-day execution of custom content programs
  • Manage internal and external work streams and production process for assigned projects - Build strong relationships with senior level client partners to effectively communicate and mitigate any executional difficulties

Requirements

  • Minimum 5 years’ experience in entertainment and content marketing, integrated partnerships or strategic partnership development with a background in media.
  • Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.
  • Highly-organized, with the ability to multi-task and manage complex work streams, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
  • Successful track record in meticulous account management and superior client service
  • Constant professional demeaner amongst colleagues and clients, from entry thru executive levels
  • Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals.
  • Demonstrated ability to understand business challenges and formulate effective programs that improve business results. Deliver pre, during and post program measurement and optimization plans aligned to KPIs, translating goals into actionable and measurable programs with ability to communicate results to leaders.
  • Proven success in custom concept development, production oversight, and working with major media companies and talent
  • Ability to travel and work outside of business hours as-needed
  • A thorough understanding of marketing communication channels (including digital, paid social, and experiential).

Preferred

  • Communication & project management skills are paramount, as well as a strong understanding of media and brand development. Working knowledge of the entertainment industry and production are a nice to have, but not required.
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

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